Let’s discuss a concept that has been changing the advertising landscape: native advertising. If you’re not yet leveraging native ad networks in your strategy, you could be passing up a goldmine of opportunities! Native ads are like the chameleons of advertising — they harmoniously drape themselves over whatever the person is reading about, whether it’s a news story, a blog post, or even a recipe. 

No obnoxious banners, no stale pop-ups, just pervasive and engaging content delivered more smoothly than you can experience.

But why should you care? Native ads offer a cost-effective, innovative way to reach audiences as social media platforms are tightening targeting and ad costs are reaching record highs. Let’s go into what native ad networks are, why they are so effective, and what you should be using them in 2025.

What are Native Ad Networks?

Native ad networks allow you to run advertisements that appear to be part of the publisher’s standard fare. Their ads match the form, style, and tone of the platform they appear in. You’ve likely seen these ads without realizing it. Some well-known native advertising examples are the “recommended for you” articles at the end of a news story.

Native ads are magical because they’re not like, “HEY, I’M AN AD!” Instead, they say, “Psst, this is of interest to?you.” And guess what? People listen, literally.

Why do Native Ads Work So Well?

• Native advertising receives 53%more views than traditional display advertising.
• Users devote 20% extra time to native ads over banner ads.
• Native ad spending should reach $1 trillion worldwide by 2025, constituting more than 65% of total display spend.
• Native ads drive an 18% increase in purchase intent and a 9% increase in?brand affinity for brands.

Why does this work? It’s because native ads go where the people are. Native ads feel organic. Whether someone’s reading about the latest tech trends, checking sports scores, or browsing through a blog, they feel part of the experience. They’re not intrusive; they’re helpful. And that’s why they’re so good at this.

The Best Native Ad Networks In 2025

Okay, let’s get to the meat and potatoes. To help you sky-rocket your ads game, here are the top native networks you should be using:

1. Taboola

Taboola is the OG of native advertising. Founded in Israel in 2007, it has established itself as the leading content discovery platform, with a staggering 1.4 billion unique users getting served 450 billion recommendations monthly. That’s billion with a B.

What makes Taboola stand out? Big-name publishers like NBC News, Business Insider, and USA Today, among others, trust it, which adds credibility to your ads. Their AI-based framework can learn from billions of interactions monthly to precisely target your message through sophisticated content targeting, behavior analysis, and real-time optimization. 

With each interaction, the platform boasts algorithms that continuously learn and improve your advertising campaign performance, targeting, and engagement. 

2. Outbrain

With an annual revenue of $136.7 million and 3 trillion ads served to 1.3 billion users, Outbrain advertising is one of the best self-service native ad platforms. It drives over 9 billion conversions into one-third of the world consumers found online, linking brands and extending their reach 9 billion times globally. 

Partnering with premium publishers such as Sky News, Men’s Health, CNN, and The Washington Post, Outbrain delivers traffic quality through native widgets like in-feed ads, video ads, and content recommendations. Outbrain native ads seamlessly integrate into the editorial content, including images, headlines, and brand logos. 

For advertisers, Outbrain provides Fraud-Free Premium Inventory, SmartFeed, lookalike audiences, and native video storytelling. Whether trying to boost audience or blow out performance against defined goals, Outbrain offers flexible solutions with top traffic built just for your native advertising.

3. MSAN

Microsoft Audience Network (MSAN) better known as MSN, might seem like your grandma’s homepage, but don’t sleep on it. Microsoft’s MSN is one of the most visited news sites in the world and a hidden gem — it’s the?game-changer brands have been waiting for! MSN delivers, too: a staggering reach encompassing a billion people monthly (October 2023) across the Microsoft brands, a steady 3-year growth through a publisher network, and higher CTRs than traditional display ads.

What’s the secret sauce? MSN’s all-of-Microsoft integration (Bing,?LinkedIn, Edge) and AI targeting reads as nearly psychic. (Adaptative creative tools tailor advertisements on-the-go making real connections?that develop throughout a user’s journey.)

As marketers enter the complex landscape of 2025, MSN is more than just an alternative; it is redefining?the game.

4. Pocket

Pocket is a native advertising powerhouse with 5 million+ engaged, active readers via their email digest Pocket Hits. Sponsored content is second among the top-visited content, user, and editor-curated content, allowing maximum visibility in a clean, simplistic experience.

Your ads can?appear in users’ saved content or recommendations on mobile and desktop or even in the Firefox New Tab, reaching 100 million daily active users. Pocket’s unique placement means you can catch readers at the top of their?journey, standing shoulder-to-shoulder with premium, curator-selected stories.

With privacy-respecting user personalization, Pocket delivers transparency and clutter-free environments for intuitive engagement with curious, high-intent audiences. Through dedicated sponsored emails or domain-specific content?insights, leveraging 4 billion pieces of analyzed data, Pocket creates value for brands to drive engagement and results.

Why you need Native Advertising with GeistM

Now, you may be thinking, “This all sounds wonderful, but how can I actually implement this to work for my brand?” That’s where we come in. Native advertising is in our blood at GeistM.

Here’s what we?have to offer:

• Customized Strategies: No cookie-cutter plans here. All campaigns are tailored to your objectives. Plus, our expert growth analystsknow native platforms inside and out.
• Creative Focused on Converting: Our in-house content and creative teammock up ads and create personalized content your audience will respond to.
• Data-Driven Insights: Our sophisticated targeting ensures your ads reach the most relevant audience at the most opportune moment.
• Full-Funnel Expertise: We cover everything from competitor research to creatives and content production to campaign launches and optimizations. We take care of everything from start to finish.

Conclusion

Native advertising is not just a fad —?it’s a game changer. With Taboola, Outbrain, MSAN, and Pocket advertisements, you can reach your audience in a million different?ways without being too pushy or distracting. And the best part? It works.

So, if you want to take that advertising strategy one step up, let’s talk. At GeistM,?we’ll help hit the gas on the full potential of native ads to drive legitimate results for your brand.

Written by: Brent Barnhart

$8+ million for 30 seconds. That’s what companies shelled out this year for a shot at advertising their products in the Super Bowl. But sending that much doesn’t guarantee brand recall for the next big game. 

The difference between a great ad and a “never again” flop is creativity, timing and execution. And this year’s Super Bowl produced some genuine marketing moments worth dissecting. 

We saw brands aim for the artistic and take some big creative steps—Michelob ULTRA unveiled a surprise comedy bit with Willem Dafoe. Pringles turned the Batman theme into a mustache anthem. Some of these swings and steps paid off big time. Others? Well, let’s just say there’s always next year.

Let’s break down the advertisements that really mattered—those that got people talking, got sharing, and remembering the brands behind them. Here is a look at which Super Bowl commercial made it to the shortlist of effective Super Bowl marketing.

The Best Super Bowl 2025 Ads

Pringles: The Call of The Mustaches

Pringles conquers the night by striking perfectly at several cultural touchpoints. Nick Offerman’s deadpan delivery, combined with Andy Reid’s legendary mustache, created instant meme material. The 1966 Batman TV show theme remixed as “mustache” was brilliant—adding that extra layer of pop culture recognition that gets social media a-buzzing. 

What makes this ad work is the balance between humor and brand relevance. After all, the Pringles mascot also sports a sweet ‘stache.

Mountain Dew: Kiss From a Lime

The clever nostalgia marketing of Mountain Dew is no less than brilliant. Taking Seal’s already iconic “Kiss from a Rose,” the soda company transformed it into “Kiss from a Lime,” replete with Seal dressed as a seal. And let’s not forget the clever 90s callback of using the Batman Forever connection. 

By showcasing the song and the lime flavor, Mountain Dew nailed one of Super Bowl 2025’s best musical ads.

Stella Artois: David & Dave

Simplicity is often best. This ad showcasing David Schwimmer and David Harbour sharing Stellas strikes all the correct chords. The casual back-and-forth feels natural, and the “That’s a shame” bit lands perfectly—especially if you’re a Friends fan. It’s masterclass celebrity casting that feels additive and not at all distracting.

Reese’s: Don’t Eat Lava

Who would have thought that a grandma on a scooter could make off with the Super Bowl? Reese’s turned a wacky idea—people trying to eat molten lava, unable to resist a Reese’s—into comedy gold. The spot works because it reveals a universal truth—that Reese’s are irresistible—through ridiculous humor. 

That’s not easy to do. They did it and got a laugh and a “wow” instead of a “huh…?”

GoDaddy: Act Like You Know

Bringing his typical intensity to the pitch for… domain names, is Walton Goggins. The Uranus joke is, at best, grade-school humor. But GoDaddy knows its audience. The ad doesn’t take itself too seriously while still getting across the main point about building a website.

Coors Light: Slow Mondays

Coors Light tapped sloth appeal, and honestly, who can resist? The ad perfectly captures that “case of the Mondays” feeling we all know. While they missed an obvious Zootopia reference, the execution still works.

Hellmann’s: When Sally Met Hellmann’s

This was a risky move that turned out well. Remaking iconic romantic comedy moments using mayonnaise could have been odd, but the total commitment to the premise makes it work. The commercial achieves that “hold up, what’s happening here?” effect, maintaining viewer interest through multiple scenes.

Totino’s Pizza Rolls: Chazmo Goes Home

E.T. meets pizza rolls—but with a twist. This ad takes the “ignored parents” angle, which is both funny and relatable. Typically, Totino’s targets a younger consumer base, but they nailed this spot to hit both their usual demographic and give parents something to snicker about, too.

Michelob ULTRA: The ULTRA Hustle

Comedy is always gold when Willem Dafoe is involved, and when you add Randy Moss, it takes humor to another level. The ad works because it subverts our expectations. We’re used to seeing Dafoe play very serious and intense roles. Using him in a significantly lighter role grabs our attention and makes the brand message stand out.

SToK Cold Brew Coffee: Hollywood Magic

At times, an advertisement needs only to induce laughter, and this one does just that. The “trying not to break character” routine is funny on a very broad level. Some might say it connects more with specific groups of people, but it’s a surefire laugh across the board.

Why These Ads Worked

When examining the top advertisements, there were some clear patterns:

• 1. They used celebrity talent strategically, not just for star power.
• 2. They incorporated nostalgia without overdoing it.
• 3. They balanced humor with clear brand messaging.
• 4. They created memorable moments that sparked social media conversation.
• 5. They remained true to brand identity while pushing creative boundaries.

Conclusion

For marketing agencies like GeistM, these ads prove that Super Bowl spending doesn’t always guarantee success. They also reinforce a simple truth: when it comes to concepts, clever beats dull every time.

At their core, the most effective ads served as engaging brand placeholders—an entirely different challenge when competing for half the nation’s attention. That’s why successful marketing requires more than a big-budget 30-second spot; it demands a full-funnel strategy that attracts and converts consumers.

Written By: Brent Barnhart

Welcome to the first quarterly edition of GeistM’s Best Ads of 2025! Our team is once again diving into the most eye-catching, innovative, and inspiring ads we’ve come across recently. Each month, we gather to share standout campaigns and vote on our favorite.

As we kick off 2025, we’re more excited than ever to spotlight the ads that challenge norms and elevate our creative thinking.

Without further ado, here are our top picks for the Best Ads of Q1 2025 — the campaigns setting the tone for an exciting year ahead.

Best Ads of January 2025

Third Place for January’s Best Ad: Pinney Talfourd Solicitors

What makes this ad so eye-catching is the spacing of the bolded words across the sentence. At first glance, your eyes naturally jump to “Our,” “lawyers,” “are,” “better,” creating a quick, almost subliminal message about the firm’s credibility.

But when you actually read the whole thing, you realize it’s playing with marketing rules in an ingenious way. The mix of scattered bold words and the punchline at the end makes it not just eye-catching, but also pretty clever.

January Joint Runner-Up for Best Ad: Severance Season 2

The cast of ‘SEVERANCE’ pulled up to Grand Central for a pop up event. pic.twitter.com/n5zvIh6kDe

— Complex Pop Culture (@ComplexPop) January 14, 2025

Instead of a typical ad or trailer, they dropped the cast into a glass-walled office and had them silently “work” like their characters. People walking by were naturally curious — was this a stunt? A social experiment? It felt unsettling, just like the show. And, of course, everyone started filming, sharing, and freaking out online, making it go viral almost instantly. 

The pop-up fit perfectly with the show’s eerie, corporate vibe, so it didn’t feel like forced marketing — it felt like stepping into the Severance world. By choosing a high-traffic spot like Grand Central, they maximized exposure without a huge ad spend, letting social media do the work. Fans saw the cast in real life, the buzz skyrocketed, and now, everyone’s talking about Season 2. This is how you do marketing right!

January Joint Runner-Up for Best Ad: Kellogg’s – OG ‘See You in the Morning’ Campaign

This ad works because it cleverly combines nostalgia with modern design. The clever use of “OG” in the design not only hints at the brand’s original greatness but also appeals to modern audiences familiar with the term. It’s a fun, simple way to remind longtime fans of Kellogg’s history while engaging younger consumers with a pop culture reference.

January Best Ad WINNER: Heinz “No Logo” Campaign

This Heinz campaign is pure marketing genius. It doesn’t even need to show the product or logo — we just know. The sensory cues are so iconic — ketchup’s deep red swirl, the creamy texture of mayo, the glossy baked beans — that our brains immediately fill in the blanks and imagine the flavor even though you’re not physically tasting it. 

The tagline “It Has To Be” plays on a universal truth: Fries need ketchup, toast needs beans, chips need mayo, and bread goes hand in hand with soup. This is a masterclass in brand association, proving Heinz owns these food pairings. It’s bold, minimalist, and extremely effective.

Conclusion

That’s a wrap on GeistM’s top ads from January 2025! Check back next month for another roundup of standout ads from 2025.

Written By: Emma McHugh

Okay, let’s talk about meta ads. Ever feel like you’re just throwing things at a wall, hoping they will stick when setting up Facebook ads? Don’t worry—we’ve all been there!

There’s just so much to figure out. From targeting options to ad formats, bidding strategies and placement options… it’s enough to make your head spin.

But hold up! Before you dive into the deep end, there’s one thing you absolutely have to get right: your Campaign Objective.

Think of it as the “Why?” to your ads. What do you actually want to happen? What are your goals? More eyes on your brand and site? A higher ROAS and a happier boss?

Picking the right objective sets you up for success. It tells Facebook, “Hey, this is what I want!” and lets its algorithm do the heavy lifting to help you achieve it.

So, What Are These Objectives Anyway?

Facebook (or Meta as they like to be called now) breaks down ad objectives into three main categories. Awareness, Consideration and Conversion. Imagine it like a relationship.

Awareness (Top of Funnel): 

This is the “Hi, what’s your name” stage. It’s basically about making sure people know you exist.

• Brand Awareness: Make everyone know your name
• Reach: Show your ads to as many people as possible!

Consideration (Middle of Funnel): 

It’s time to get everyone curious about who you are and what you do!

• Traffic: Increase those clicks to your site
• Engagement: Rack up the likes, comments and shares on your posts
• App Installs: Drive traffic to the Apple/Play store to get more downloads
• Lead Generation: Collect all of those precious email addresses and contact info
• Messages: Get people sliding into your DMs! Whether that’s on Instagram, Facebook Messenger or WhatsApp!

Conversion (Bottom of Funnel): 

Let’s seal the deal; this is where you turn all that traffic into paying customers!

• Conversions:Sales, registrations, all the fun stuff!
• Catalog Sales: Got multiple products you want to show off? This is where you do that!

Picking the Right Objective — It’s Kind of a Big Deal

Choosing the right objective isn’t something you want to rush into. It’s like picking the foundation for your house. You don’t want to be building on sand. Here are some things to think about.

• Your Ultimate End Goal: What is the end result you want? More customers? Higher Average order value (AOV)? More app installs?
• Your Audience: Who are you trying to reach? This is essential; not picking the right target audience can have consequences.
• Your Budget: Your budget is your biggest constraint, it influences what you can realistically achieve.
• Your Timeline: Are we in a rush? Some objectives take a little longer to really pay off.

Don’t Fall into These Traps

Here are some all-too-common mistakes to avoid!

• Wrong Objective, Wrong Results: Picking “traffic” when you really want “conversions” will waste your budget. Sure, you might make some sales, but you may have missed the mark.
• Vanity Metrics Aren’t Everything: We all like seeing comments, likes, and shares go up, but they don’t pay the bills. Focus your objective on what really moves the needle for your business.
• Test, Test and Test Again: Don’t be afraid to test different objectives and see what works best for you! Everyone is different, and this shouldn’t be a one-size-fits-all approach.

Tips for Picking The Perfect Objective

• Start At The End, Work Your Way Back: Understand your goals before setting up your campaigns. Once that is clear, the rest will fall into place.
• Know Where You Are In The Funnel: Or, rather, know where your audience is in the funnel. Use the right objective to match your audience, and things will become easier!
• Use A Good Knowledge Base: Never be afraid to search for more information. There’s a whole host of information to be found that might guide you in the right direction.
• Don’t Fire and Forget: Monitor your progress, track your performance, and tweak your campaign objectives if necessary.

Tools You Need to Make Smart Decisions

Essentials:

• Ads Manager: The central hub for creating, managing, analyzing, tracking, and reporting on your Meta ads performance.
• Pixel: A small snippet of code that tracks your site’s activity and reports any and all conversions to the central hub. If your pixel isn’t set up correctly, you might miss out on conversions.
• Google Analytics (GA4): Is essential to understanding your site visitor data. (Hot tip: I use this tool when I need to better understand my audience.

Highly Recommended to Have:

• Data Analytics Platform: The thing that splits the pros from the amateurs. A good and well-connected data analytics platform helps you understand your insights better. This ultimately means better campaigns, better performance and better reporting.

How GeistM Can Help

If all of this starts making you dizzy, don’t worry; you’re not alone. Your favorite performance marketing agency, GeistM, eats, sleeps and breathes this stuff, and we’re here to help!

Here are just some ways that we stand out: 

• Killer Strategies: Our expert Paid Social team will determine the best way to use Meta ads to reach your goal, keeping in mind your audience and demographic.
• Picking the Right Objectives: We’ll use data along with our expert knowledge to make sure your objectives are met and your campaigns run smoothly.
• Maximizing Your ROI: We’ll constantly test, monitor and optimize campaigns to squeeze every last drop of value from your ad spend.
• Staying Ahead of the Game: The algorithm is always changing fast. We will always stay one step ahead and keep you in the loop to ensure your campaigns stay effective.
• Saving You Time (and Headaches): Let’s face it, managing Meta ads can be a full-time job. We here at GeistM can take that off your plate so you can focus on what you do best.
• Bringing in a Fresh Perspective: Sometimes, a fresh set of eyes is all it takes to see things you might be missing. This is where we come in offering new ideas and strategies you may not have considered.
• Scaling Your Campaigns: The sky truly is the limit! GeistM can help you scale your campaigns effectively and efficiently.

So, that’s all, folks. Choosing the right Meta Ads objective can greatly affect your campaign’s results. Get it right, and you’ll be well on your way to success.

Try it yourself or contact GeistM today! 

Written by: Conor Dargle

Welcome to round two of GeistM’s quarterly “Best Ads of 2024” series! 

Once a month, the GeistM team gathers to highlight the most impactful ads we’ve seen. We share our  top picks “from the wild,” and then vote on the one that inspires us the most.

Every day, we’re immersed in campaigns that redefine innovation, storytelling, and strategy. And as marketers, we’re always on the lookout for standout ads that elevate our creative game. 

We’re thrilled to reveal our top picks for the Best Ads of Q4 2024! Keep reading to discover the ads that not only caught our attention but sparked fresh ideas, pushing the boundaries of what marketing can achieve…

• Best October 2024 ads
• Best November 2024 ads
• Best December 2024 ads

Our Favorite Ads From October 2024

First up for Honorable Mentions: Turbo Tax

This one caught our attention because it’s so bad, it’s… good? When an ad is so poorly executed that it sparks a Reddit thread on r/badad, it’s no longer a ‘bad ad’— it’s a conversation starter. This Redditor perfectly captures how we felt about it: 

“I don’t understand, is this poorly photoshopped low-res bald guy with a mustache from 2012 supposed to be giving me confidence that my taxes will be done correctly? Did some autogenerated image algorithm decide this pic gets the most clicks? Was it made using Fiverr for actually $5? Did the marketing person’s nephew make it?” 

Whether it actually led to conversions for TurboTax, we’ll never know. But it did get us laughing!

Our Runner-Up For Best Ad Of October 2024: Aquaphor x Moo Deng

This ad is our October runner-up because it ingeniously connects their brand to a viral meme as well as an online skincare trend. By featuring the internet’s favorite hippo, Moo Deng, and associating her with the ‘slugging’ skincare trend (applying a thick layer of moisturizer to lock in hydration), Aquaphor taps into the relatable, cute factor that resonates on social media — all while reinforcing their product’s effectiveness for deep moisturization. 

Our Winner For Best Ad October 2024: Green Light

We love this ad as marketers because it cleverly arranges popular songs to spell out a funny and relatable sentence, while promoting Green Light, making the message both fun and memorable. It’s a subtle, creative approach that speaks directly to the audience without feeling like an overt sales pitch, which is a win in digital marketing.

Our Favorite Ads From November 2024

Our November Honorable Mention: Vim – Prison Cleaner

This is a throwback from 2005 that we stumbled across online, but had to share. It brilliantly highlights Vim’s unique selling point: it makes cleaning so easy that it “frees” you from spending hours on end cleaning or feeling trapped in a dirty home. By humorously dramatizing the mundane but relatable chore of cleaning as someone being imprisoned, the ad transforms an everyday frustration into a memorable and entertaining story. In the end, Vim saves the day by being a fast and effective cleaning solution.

Our November Runner-Up: Ryanair

Ryanair has built a bold, cheeky brand voice that resonates with younger audiences who love brands with a sense of humor. This ad perfectly reflects that personality by using a meme and a clever caption that’s easy to understand, share, and in turn, go viral. It playfully references the popular trend of traveling to Turkey for hair transplants, using a character with exaggerated baldness as a subtle but hilarious nod — making it feel like an inside joke without directly saying it.

Our Best Ad Of November 2024: Calm’s 30 Seconds of Silence.

What makes this ad so brilliant is its simplicity and disruption. Shown during the high-stress, noisy environment of the presidential debates, it offered viewers exactly what they needed: a moment of silence. It was unexpected and grabbed attention effortlessly. It broke the noise, forcing people to notice and remember the brand while embodying its product in real-time.

Providing instant relief amid the chaos perfectly aligned with Calm’s core promise. The ad brought peace and mindfulness to its viewers, so they could feel the benefits of Calm before even downloading the app.

Our Favorite Ads From December 2024

First up for Honorable Mentions: iOS for Gemini Release

This ad stands out with its minimalist design, using bold, repetitive text to make sure the Gemini app’s release on iOS is impossible to miss. The clean look and simple typography match Google’s modern, polished branding perfectly. Showing a hand passing a bag through a car window adds a creative, relatable touch.

Best Ad December 2024 Runner Up: Curry’s Samsung Laptop

https://www.instagram.com/reel/DDRn_M2Mp8F/?igsh=MTA3OGh1MGhxMG9jcQ%3D%3D

This video does a great job of mixing humor with promotion to keep things fun and memorable. It kicks off with a playful back-and-forth of water bottle kicking, which grabs attention right away. 

The interruption by the other Curry’s staff member, and then the sudden shift to highlighting the Samsung laptop’s features, communicates the product message without feeling too forced. The funny ending wraps things up with a clear message: “Head on down to Curry’s now.” It’s entertaining, lighthearted, and gets the point across.

Our Best Ad WINNER For December 2024:

This ad works so well because it pulls you in with a mix of heart and humor. The line, “He’s 6’1″, but he still looks up to me,” is warm, relatable, and highlights the special bond between a parent and child. It feels personal and authentic, and the call to action, “Adopt a teen. You can’t imagine the reward,” is simple yet powerful. Combined with the heartfelt imagery, it’s an ad that not only captures your attention but also leaves a meaningful impression.

Conclusion

We hope you enjoyed GeistM’s roundup of the best ads from Q4 2024. Be sure to check back next month for a new selection of top ads from 2024!

Written By: Emma McHugh

As Q4 progresses, the digital ad landscape, particularly within Meta platforms, is entering one of the most dynamic times of the year. Meta sees consistent significant shifts in ad KPIs as brands scale their efforts to capture holiday shoppers, maximize visibility, and close out the year with strong conversions.

Month by month, these rates reflect larger market trends, changing consumer behavior, and the Meta algorithm updates. At GeistM, we keep an eye out for key metrics like CTR, CPC, and CPM. We judge the trends and give our expert predictions. 

So here are the trends GeistM analysts noticed in Q4 of 2024:

• Mid-October 2024
• End-October 2024
• Mid-November 2024
• End-November 2024
• Mid-December 2024
• End-December 2024

Mid-October 2024 (1st -15th)

Meta CPMs

Key Takeaways:

• We noticed a -3% decrease in CPMs
• The Fashion & Beauty vertical noticed the most significant drop in CPMs at -16%
• While the biggest increase came from the Sports & Supplements vertical of +18%

Meta CPCs

Key Takeaways:

• Our analysts noticed a -17% decrease in CPCs
• The Food & Beverage vertical noticed a substantial decrease of -20% in CPCs
• The Health & Wellness vertical noticed the largest increase of +24%

Meta CTRs

Key Takeaways:

• We noticed a +12% increase in CTRs during the first half of October
• The Sports & Supplements vertical saw the greatest increase of +22%
• While the biggest decrease of -30% came from the Fashion & Beauty vertical

Here’s what our analyst Cher had to say about these shifts in trends. 

 “There was a decrease in both CPMs and CPCs period-over-period. The election period will most likely drive up CPMs over the next two weeks, especially on Meta. The Black Friday Cyber-Monday Promo Period is slightly later than previous years, so let’s be mindful of pacing in November to adjust for these changes.”

End October 2024 (16th -30th)

Meta CPMs

Key Takeaways:

• Our analysts noticed that CPMs increased by +6% in the second half of October
• The Food & Beverage vertical saw the largest drop in CPMs of -7%
• While the Fashion & Beauty vertical noted the biggest increase of +42%

Meta CPCs 

Key Takeaways:

• We noticed a +10% increase in CPCs towards the end of October
• The Fashion & Beauty vertical saw the largest decrease of -13%
• The most significant increase of +30% came from the Home & Family vertical

Meta CTRs

Key Takeaways:

• Our Analysts noticed a -4% decrease in CTRs during the second half of October
• The Fashion & Beauty analysts saw an immense increase of +63%
• While the Food & Beverage vertical encountered a sizeable decrease of -24%

Here’s what Matthew, our analyst, had to say about these shifts in trends and how this affected the beginning of November: 

“There was an increase in both CPMs and CPCs period-over-period. The Black Friday Cyber-Monday Promo Period is slightly later than previous years so let’s be mindful of pacing in November to adjust for these changes.” 

Mid November 2024 (1st -15th)

Meta CPMs

Key Takeaways:

• Our analysts noticed that CPM trends remained stable in the first half of November
• The largest drop of -15% was noticed by the Home & Family vertical
• The Health & Wellness vertical noted the biggest increase of +14%

Meta CPCs

Key Takeaways:

• We noticed a -14% decrease in CPCs during the first half of November
• The Home & Family vertical saw a decrease of -26%
• The biggest increase of +8% came from the Sports & Supplements vertical

Meta CTRs

Key Takeaways:

• According to our analysts, CTRs increased by +14% during the first half of November
• The Food & Beverage vertical saw a considerable increase of +27%
• Sports & Supplements vertical encountered the largest decrease in CTRs of -19%

Here’s what Cher, our Senior Marketing Analyst, had to say about these shifts 

“There was an increase in both CPMs and CTRs period-over-period. The election period drove up CPMs early in the month, with CPMs stabilizing afterward as we approached Black Friday.

The Black Friday Cyber-Monday Promo Period is slightly later than previous years so we paced to handle this.”

End of November 2024 (16th – 30th)

Meta CPMs

Key Takeaways:

• We noticed a +22% increase in CPMs in the second of November
• None of the verticals saw a decrease in CPMs during this period
• Home & Family vertical noted the biggest increase at +66%

Meta CPCs

Key Takeaways:

• We noticed a +14% increase in CPCs during the second half of November
• The International vertical (which consists of any campaigns running outside of the US) was the only vertical that remained stable during this period
• The largest increase came from Home & Family vertical of +75%

Meta CTRs

Key Takeaways:

• During the second half of November, our analysts noticed an +8% increase in CTRs
• The Fashion & Beauty vertical saw a significant increase of +26%
• The Home & Family vertical encountered a decrease in CTRs of -5%

Here’s what Cher, our senior marketing analyst, had to say about the trends at the end of November 

“There was an increase in CPMs, CPCs, and CTRs period-over-period. As Black Friday/Cyber Monday sales come to a close, it’s essential to be mindful of additional holiday sales clients have lined up for the rest of the pre-Christmas period.”

Mid December 2024 (1st -15th)

Meta CPMs

Key Takeaways:

• As Cyber Week came to an end CPMs remained stable in the first half of December
• The Fashion & Beauty vertical saw the largest decrease of -18%
• The International vertical (all clients outside the US) saw the most notable increase of +25%

Meta CPCs

Key Takeaways:

• Our analysts noticed stable CPCs during the first half of December

• The biggest dip came from the Health & Wellness vertical with a drop of -26%

• The Home & Family vertical saw the biggest increase of +55%

Meta CTRs

Key Takeaways:

• According to our analysts, there were no major fluctuations in CTRs during the first half of December

• The largest increase of +33% came from the Health & Wellness vertical

• A notable decrease of -16% was seen by the Home & Family vertical

Here’s what Senior Marketing Analyst, Matthew, had to say: 

“CPMs, CPCs, and CTRs mostly remained stable period-over-period. Notable changes include the Health & Wellness vertical seeing a 26% decrease in CPMs but a sharp 33% increase in CTRs.”

End December 2024 (16th – 31st)

Meta CPMs

Key Takeaways:

• Our analysts noticed a -32% decrease in CPMs during the second half of December

• The International vertical (clients outside of the US) noticed the largest decrease of -29%

• None of the accounts saw a rise in CPMs

Meta CPCs

Key Takeaways:

• We noticed a -9% decrease in CPCs during the second half of December

• The Sports & Supplements vertical saw the largest drop in CPCs of -37%

• None of the verticals saw an increase in CPCs

Meta CTRs

Key Takeaways:

• CTRs decreased by -19% during the second half of December

• The Fashion & Beauty vertical saw the largest increase of +38%

• The biggest decrease in CTRs of -20% was seen by the Home & Family vertical

Here’s what Matthew, our Senior Growth Analyst, had to say about these shifts

“There were decreases in CPMs, CPCs, and CTRs. In fact, all verticals saw drops for CPMs and CPCs!”

Here’s How GeistM Can Help

At GeistM, our analysts are constantly monitoring industry trends and adjusting campaigns in real-time, ensuring they remain optimized and aligned with shifting dynamics.

With the new year upon us, there’s no better time to partner with a performance marketing agency like GeistM. Our expertise in navigating these rapid changes ensures your brand stays ahead of the curve during this critical time of year. Let’s make this season your most successful yet—contact us today!

Written by Nitanti Alur with insights from Matthew Whitaker and Cher Chen

Businesses use content marketing as a way to engage their audience and build brand loyalty. Content marketing can take many forms, from blog posts, articles, and social media updates to infographics and videos. With the right strategy in place, content marketing has the potential to drive traffic, increase conversions, and enhance brand recognition. 

Whether you’re working with a performance marketing agency or handling your marketing efforts in-house, understanding the key elements of a content marketing strategy can help you achieve long-term success.

Quick Tip: Content marketing nurtures organic growth over time and can generate significant results at a low cost.

1. Define Your Goals

The first and most important step in building a powerful content marketing strategy is defining clear and actionable goals. What do you hope to achieve with your content? Do you want to grow website traffic, improve brand awareness, generate leads, or boost customer retention?

Your goals should align with your overall business objectives. Say you’re looking to increase sales, your content might include product-focused articles, videos, or affiliate marketing initiatives. If your goal is brand awareness, consider producing UGC (User Generated Content) engaging videos or blog posts that highlight your company mission and values. Defining specific goals will allow you to measure success and calibrate your strategy as needed. 

Quick Tip: Don’t waste resources creating content that has no value for your company.

2. Know Your Audience

Once your goals are established, it’s time to dive deep into understanding your audience. Successful content marketing strategies always focus on the target audience—what they want, need, and how they consume content. Without knowing your audience, you can’t create content that resonates with them.

Start by creating buyer personas—fictional characters that represent the different segments of your audience. These personas should include demographic details such as age, gender, household income, job role and interests, as well as psychographics like their motivations, challenges, and pain points. The more you understand your audience, the more effective your content marketing will be.

3. Create High-Quality, Relevant Content

At the heart of any content marketing strategy is content itself. Creating high-quality, relevant content is key to building trust and engaging your audience. Content can come in many formats, including blog posts, articles, podcasts, or videos — and can be written in both the 1st or 3rd person. It’s important to choose the right format for your message and audience.

Incorporate topics that matter to your target audience. If your goal is to educate and inform, long-form blog posts and articles are an excellent way to take a deep dive into meaningful topics. If you’re looking to entertain, consider creating more dynamic content such as videos or interactive posts. 

Consistent, first-rate content can help you build authority in your industry—critical for both short-term and long-term marketing success.

4. Optimize for SEO

While content is king, without proper optimization, it may not reach your target audience (or any audience at all). Search engine optimization (SEO) is an approach focused on making your content discoverable in search engines like Google. By including appropriate keywords and ensuring the content is well-structured, you can boost its visibility.

Start by conducting keyword research to understand what your audience is searching for. Use these keywords naturally within your content to improve your chances of ranking higher on search engine results pages (SERPs). Make sure your content is fast-loading, easy to navigate, and mobile-friendly. This will enhance both the user experience and SEO performance.

5. Leverage Video Advertising

Incorporating video advertising into your content marketing strategy can significantly strengthen your results. Videos are a powerful tool to connect with your audience. Whether it’s a short ad, a cooking tutorial, or an explainer video, video content often performs better than other types of content in terms of engagement and conversion rates. In fact, statistics show that viewers retain 95% of a message included in a video compared to 10% when reading it in text.

When it comes to building brand awareness, video advertising is especially effective as it allows for a more dynamic and personal connection with your audience. You can showcase your products, tell stories, or even educate your audience, basically be an influencer. Social media platforms like Instagram, Facebook, and YouTube are ideal spaces to share these videos. Plus, they offer targeting options to ensure your content reaches the right people.

6. Promote Your Content

Creating great content is only half the battle. To build a successful content marketing strategy, you need to promote that content across various channels. Don’t rely solely on organic traffic—leverage social media, email marketing, and even paid advertising to amplify your message.

Affiliate marketing is an exceptional way to expand your reach. By partnering with affiliates who have their own audiences, you can tap into new customer segments without spending significant amounts on ads. Affiliates promote your content or products, and in return, you can earn a commission for any sales generated. This mutually beneficial arrangement helps grow both your audience and revenue.

7. Measure and Analyze Performance

A powerful content marketing strategy is not static—it evolves over time. To optimize your content and refine your strategy, you need to measure and analyze your performance regularly. Use analytics tools to track key metrics like traffic, engagement, lead generation, and conversion rates.

This data will help you identify what’s working and what needs improvement. For example, if you notice that video content is driving higher engagement than blog posts, it’s smart to invest more resources into creating videos. If certain keywords are driving traffic, optimize future content by including similar terms.

8. Build Relationships and Trust

The most effective content marketing strategies build long-term relationships and trust with your audience. Consistency, transparency, and authenticity are key to creating a loyal following. When your audience feels that they can trust your brand, they’re more likely to become repeat customers and even brand advocates.

Engage with your audience on social media, respond to comments on your content, and ask for feedback. This two-way communication can help you improve your content and solidify your audience relationship.

9. Keep Current With Industry Trends

The digital marketing world is in constant flux. Innovative technologies, tools, and strategies are constantly evolving. Remaining current with the latest trends in digital marketing, content creation, and SEO can give you a competitive edge and keep your strategy fresh.

Consider following thought leaders in the content marketing and digital marketing space. Subscribe to relevant blogs, participate in webinars, and attend industry conferences to stay informed. The more you know about the latest developments, the more effectively you can adapt your strategy and stay ahead of the competition.

Final Thoughts

Building a powerful content marketing strategy doesn’t happen overnight. It requires planning, consistency, and ongoing refinement. By defining your goals, understanding your audience, creating high-quality content, optimizing for SEO, and promoting your work, you can lay a solid foundation for success. Add video advertising, affiliate marketing, sponsored content and regular performance analysis into the mix, and you’ll create a content strategy that helps you build long-term relationships with your audience and achieve measurable results.

Whether you work with a performance marketing agency or handle things in-house, these core elements of content marketing will guide you toward creating a strategy that drives engagement, growth, and success.

How GeistM Can Help Accelerate Your Content Marketing Strategy

At GeistM, we specialize in helping brands accelerate their content marketing strategies and turn key components into results-driven actions. With our in-house team of content experts and extensive industry experience, we collaborate with you to create outstanding engaging content that amplifies your brand’s voice and connects with your target audience. Whether optimizing for SEO, developing video campaigns, or enhancing your digital marketing efforts, we ensure every element of your strategy works seamlessly to fuel growth.

As we venture into 2025, partnering with us is your opportunity to build a content marketing strategy that truly delivers. Contact GeistM today to see how we can make a real impact on your marketing goals.

Written by: Honor Molloy

What if there was a way to generate 6.9x higher engagement on your ads in a cost-effective manner? 

There is a way, and it’s called UGC (user-generated content). This powerful content strategy has risen to the top in recent years and shows no signs of slowing down. It’s authentic, engaging, and, most importantly — very impactful.

So, what exactly is UGC? Why is it so important? And how can it transform your digital marketing efforts? Here’s a full breakdown:

What Is UGC?

At its core, UGC refers to any content — photos, videos, reviews, or even social media posts — created by everyday consumers, not brands. Unlike traditional polished advertising or professionally produced content, UGC is raw, real, and relatable. This provides a sense of authenticity that resonates deeply with audiences and makes the content feel more native and less sponsored.

Creating UGC can be as easy as taking a picture of a product or service with your iPhone. Simply holding a product in your hand or showing a realistic use case prompts users to engage with and trust your content.

Types of UGC

UGC comes in all types of content formats — making it a versatile tool for marketers. Here are some popular examples:

• Videos:Think unboxing videos, product tutorials, talking to the camera, or TikTok-style reviews.
• Photos:Lifestyle/POV shots of consumers using your product/service, typically taken with a smartphone.
• Reviews:Leverage testimonials left by customers on your website or third-party platforms to boost credibility.
• Social Media Posts:Organic mentions of your brand by users sharing their experiences online can be used for social proof.

Why UGC Is a Game-Changer for Digital Advertising

Over the past few years, UGC has become a winning strategy in performance marketing, and for a good reason. Here’s why brands are leaning heavily into UGC:

1. Authenticity

Overly-produced ads stick out like a sore thumb when scrolling through your social media feed. UGC feels more relatable and genuine because it can appear as native content with real user sentiment. The numbers don’t lie — 84% of consumers trust UGC recommendations over branded content.

2. Boosts Engagement

If you’re looking to boost engagement on your content, UGC is the best place to start. According to recent data, UGC generates 6.9x more engagement and 4x higher CTRs (click-through rates). Potential customers are more likely to engage with your ads if they don’t even realize it’s an ad to begin with! It also encourages users to comment, share, and interact with the content — and with your brand.

3. Cost-Effective

Unlike professional studio-produced ads, which are expensive and time-consuming, UGC allows brands to tap into agile content that requires little overhead. Partnering with UGC creators or UGC agencies is far more affordable than a full-scale production — UGC ads see a 50% reduction in CPC (cost-per-click), and 85% of Marketers say UGC is more cost-effective. 

4. Content Diversity

One of the best parts about UGC is the variety it can bring to your marketing efforts. Testing different styles is a crucial part of running social media ads, and UGC allows for endless options. 

Plus, utilizing different backgrounds or UGC creators can help you appeal to more diverse audiences.

The Impact of UGC on Consumer Behavior

UGC doesn’t only look good on your feed, but can dramatically impact how people interact with your brand and funnel.

1. Drives Conversions

At the end of the day, marketers truly care about getting the most conversions. Leveraging real testimonials and showing products in a natural setting can help consumers reach the buying stage faster and more frequently. Websites that use UGC see 29% higher conversions. 

2. Increases Brand Loyalty

When customers see user content featured by a brand, it creates a sense of community and accountability. This helps consumers feel more seen and encourages active engagement with your content. Brands that effectively utilize UGC see a 162% increase in revenue per visitor, which shows its direct impact on customer retention and loyalty.

3. Emotional Resonance

UGC connects emotionally to audiences by portraying real-life experiences rather than polished ads. It’s no wonder that 60% of millennials find UGC more compelling and authentic than traditional advertising. This emotional sentiment also helps boost brand recall so consumers better remember your products.

How GeistM Can Help You Leverage UGC

Here at GeistM, we specialize in helping brands harness the power of UGC to create campaigns that drive serious results. With our team of in-house UGC experts and diverse network of UGC creators, we’re able to create engaging content specifically tailored to your brand’s voice. From social media to native online advertising platforms, GeistM ensures your UGC campaigns are optimized for maximum reach and impact. Whether that’s increasing brand awareness, boosting engagement, or driving conversions — we’ve produced incredible results across a wide range of verticals with UGC-driven campaigns.

User-generated content isn’t just a trend — it’s the future of digital advertising. So, let’s make your brand part of the conversation. Contact GeistM today to unlock your full advertising potential with UGC.

Written By: Simon Kuflik

What is Sponsored Content?

Sponsored content, sometimes referred to as advertorials, is a collaborative form of advertising in which a brand partners with a publisher to create content that resembles the publisher’s usual editorial style. According to Indeed, unlike traditional ads that stand apart from editorial content, sponsored posts blend seamlessly with the surrounding material, offering value to the audience while subtly promoting the sponsor’s message.

Brands often leverage sponsored content to extend their reach and connect with new or niche audiences. This approach is also beneficial for individuals or influencers seeking to enhance their credibility, as it combines paid promotion with authentic-seeming content that resonates with readers?.

Sponsored Content Vs. Organic Content Performance

It’s been several years since the FTC (Federal Trade Commission) began requiring influencers and publishers to label sponsored content with tags like “#Ad” or “#Sponsored.” At first, many marketers worried these requirements might reduce engagement, assuming audiences would ignore content clearly marked as an ad.

Now, however, we know that these labels don’t harm performance. Research from sources like Influencer Intelligence reveals that, as long as the content feels authentic, relevant, and aligns with the publisher’s typical material, audiences engage just as much with sponsored posts as they do with organic ones.

In fact, high-quality sponsored content — especially when it’s produced collaboratively and offers genuine value — can foster trust and resonate deeply with audiences.

This finding reflects an industry-wide understanding that rather than having a negative effect on engagement, paid and sponsored posts can even enhance credibility when brands prioritize quality and meaningful storytelling in their sponsored content.

The Benefits Of Using Sponsored Content In Your Content Marketing Strategy

Sponsored content offers a range of strategic benefits for brands looking to connect with audiences more effectively. Here are some key advantages:

1. Trust and Credibility Building: 

Sponsored content leverages the credibility of established publishers, allowing brands to benefit from the trust that audiences already place in these platforms. This “borrowed trust” can significantly enhance a brand’s reputation, making it more approachable for audiences who might otherwise be skeptical of direct advertising, according to McClatchy.

2. Enhanced Storytelling for Deeper Engagement: 

Sponsored content often aligns with the publisher’s editorial style, allowing brands to tell authentic, memorable stories that connect on an emotional level. LinkedIn explains that this narrative approach fosters richer engagement than traditional ads, as audiences feel they’re engaging with content that resonates rather than a sales pitch.

3. Clear ROI and Optimized Tracking: 

One of the main advantages of digital sponsored content is the transparency it offers, with brands able to track clicks, leads, and sales, providing a clear view of ROI. Hootsuite highlights that this insight enables data-driven adjustments in real-time, optimizing campaigns and budgets for better returns.

4. Longer and Less Intrusive Exposure: 

Unlike traditional ads — which many viewers find intrusive — sponsored content blends naturally into the user experience, giving brands longer exposure without causing ad fatigue or annoyance. This seamless integration encourages positive associations with the brand.

5. Precise Targeting and Broader Reach: 

As Hootsuite points out, Sponsored content on social platforms enables brands to target audiences with exceptional precision, reaching specific demographics and behaviors that would be harder to access through conventional channels. Brands can also use lookalike audiences to reach larger, highly relevant groups, enhancing visibility and influence.

Conclusion

In today’s digital landscape, sponsored content has evolved into a powerful tool for brands to expand reach, build credibility, and foster engagement in ways that traditional advertising cannot. By prioritizing high-quality storytelling, precise targeting, and seamless integration, brands can achieve meaningful and measurable outcomes through sponsored content.

At GeistM, we specialize in creating exceptional sponsored content through our extensive publisher network and talented team of content creators. Contact us today to discover how we can help elevate your brand’s presence and connect with your audience in impactful ways.

Written by: Emma McHugh

Businesses constantly seek ways to optimize their marketing efforts and ensure that every dollar spent yields measurable results. That’s where performance marketing comes in. 

What is performance marketing? 

According to Medium, “Performance marketing is a digital strategy where advertisers pay only when specific actions are completed. These actions can include clicks, leads, sales, or other measurable results.”

Other forms of marketing usually ask businesses to pay upfront without guaranteeing results; that is where performance marketing stands out. It’s no wonder performance marketing is quickly becoming the go-to approach for businesses looking to maximize efficiency and ROI in their campaigns.

How does performance marketing work?

For performance marketing to work efficiently, the interests of both advertisers and marketing partners need to be aligned. A successful performance marketing strategy involves the following:

• Set clear objectives: The advertisers need to have clear goals – Leads, sales, and how much they are willing to pay for specific actions.
• Pick your networks: With performance marketing, many different networks are available. But remember to be open to exploring new opportunities suggested by the advertisers. 
• Track actions: Performance marketing relies heavily on data analytics to track and measure how users interact with your campaign — where they drop off and what makes them convert. 
• Get started: Create launch plans, make engaging ads, keep track of optimizations to make them perform better, and finally pay for the outcomes. 

Who are the leading players in performance marketing? 

Retailers

This includes both B2C and B2B businesses that are looking to promote their products or services through partners or publishers. Big Commerce states, “49% of consumers depend on influencer (via publishers) recommendations to purchase.” So, retailers who work with performance marketing agencies drive huge sales. 

Publishers

Publishers come in many forms, such as blogs, apps, product reviews, and more. Essentially, these act as an extension of the brand and have much more freedom than the brand itself. Here at GeistM, our in-house content and creative team helps create content to inform and educate consumers about the brand. In addition, we host this content across our network of publishers, fostering greater trust with users by providing valuable information in a familiar and reliable environment. 

Tracking

Tracking platforms are essential for both retailers and publishers — they are a one-stop shop for information. Setting up tracking is the perfect way to keep track of leads, users, conversations, and overall campaign performance. 

If you don’t use a third-party tracking system, our analysts at GeistM have the expertise to set up performance tracking and make the right optimizations to maximize your ROI. 

What are the different KPIs?

Depending on your needed outcomes, there are a few different methods: 

• Cost per Click (CPC): Advertisers pay every time a consumer clicks on the ad. 
• Cost per Lead (CPL): When payment is made each time a user completes a form of signs up — popular for apps or monthly subscriptions
• Cost per Acquisition (CPA): Highly effective for e-commerce businesses looking to drive sales and only pay when consumers make a purchase.
• Cost per Mille (CPM): Mainly when advertisers pay for every 1,000 impressions of their ad. It’s mainly used for brand awareness campaigns.
• Life Time Value (LTV): This is not a payment metric but measures the lifetime relationship between the retailer and users.

What are the main types of performance marketing?

Performance marketing goes beyond ads; it focuses on various areas.

Sponsored Content 

Sponsored content is a form of content marketing where a dedicated article or video is featured on a website that regularly publishes content. Unlike traditional ads, sponsored content seamlessly blends with the surrounding editorial material, offering value to readers while subtly promoting a product or service. Users typically land on these articles through external ad links, and retailers pay for the content to be created, hence the term “sponsored content.”

At GeistM, we specialize in crafting high-quality sponsored content hosted on our trusted network of publishers. Our team creates engaging, informative content designed to educate consumers about products, helping them make well-informed purchasing decisions. By combining educational value with strategic promotion, we ensure that sponsored content resonates with readers while aligning with brand goals.

Affiliate Marketing

This is a type of digital marketing where businesses partner with individuals or companies (affiliates) to promote their products or services. They earn a commission for driving traffic or sales through their unique referral links, often through blogs, websites, or social media channels. 

Native Advertising

This form of advertising doesn’t look like a typical ad; it can be banners or display ads. They can be neutral and function on any site that they are placed on. They fit “natively” on the page and can be dynamically based on each user viewing the content. 

Several different native networks facilitate these kinds of ads. Here at GeistM, we are experts at advertising on native networks such as Outbrain and Taboola. We manage everything for our clients on these networks straight from Kick-Off, with daily reporting, constant communication, and detailed insights. 

Search Engine Marketing (SEM)

SEM is a strategy that promotes websites by increasing their visibility on search engine results pages (SERPs) through paid advertising. Advertisers bid on keywords relevant to their business and pay only when users click on their ads. At GeistM, we create result-oriented strategies tailored to our partners’ needs. We take the time to understand your business, perform our due diligence on competitors, and analyze all the data necessary to ensure we have everything we need to achieve your goals. Plus, since we use a third-party site (not the brand site), we have more freedom regarding brand promotion.   

Social Media Marketing 

We’ve all heard of social media marketing, which is when we use social networks like Facebook, Instagram, and TikTok to gain traffic and increase brand awareness. We know that advertising across more networks is better; you can’t just stick to one. We specifically write content that is catered to each network and succeed in optimizing campaigns for them. 

At GeistM, we maximize media spending and strategically collaborate with a diverse range of partners to secure lower rates, providing unparalleled opportunities for testing and optimization. This approach delivers real value by enabling more efficient experimentation and quicker scaling across platforms, helping brands accelerate growth while optimizing performance.

What are the benefits of performance marketing?

Performance marketing is the future of digital marketing, and here are a few of the benefits.

• Pay for results: As retailers, you only pay when you see results and not in the hopes of potentially getting a client after seeing an ad
• Trackable Performance: It’s completely measurable and transparent. Brands can now see the entire click-to-consume path of each buyer. 
• Targeted Audience Reach: With performance marketing, campaigns are typically hyper-targeted, allowing you to reach specific audiences based on demographics, behaviors, interests, and more. 
• Scalability: As you find winning campaigns and strategies, you can increase your spend in those areas to drive even more conversions.
• Real-Time Optimization: Because performance marketing relies heavily on data, you can monitor results in real time and make adjustments on the fly. This means you can continuously optimize your campaigns to improve performance and maximize ROI.

Why GeistM is the Performance Marketing Agency You Need

Since performance marketing is growing exponentially, there are lots of agencies that offer it. But here at GeistM, we are experts at it. Our in-house content team is designed to create content and graphics that attract users and create conversions. And let’s not forget about our growth team that continuously tracks performance and optimizes campaigns to ensure your brand succeeds. 

We are a team that’s always innovating and thinking outside the box regarding how we create content, the graphics we use, and the audiences we create — we understand the user journey and know what makes them convert.

Are you ready to get started with performance marketing? Contact GeistM today!

Written By: Nitanti Alur