In today’s digital landscape, marketers are presented with a plethora of data that offers profound insights into campaign effectiveness.
Data empowers us to fine-tune our strategies and drive our campaigns to new heights, so mastering the art of data interpretation is not just an advantage; it’s a necessity.
There are several data points to consider within marketing campaigns, but ROAS is arguably one of the most important.
According to Adjust, ROAS “shows the profit achieved for each advertising expense and can be measured both on a high level and on a more granular basis.
Whether you want to measure ROAS for an entire marketing strategy or look at performance at the campaign, targeting, or ad level, it’s a key metric for measuring and determining strategic success.”
In this article, we explore how GeistM increased the ROAS for a long-term vacation rental client, and how we can help you achieve similar results.
ROAS in Marketing Campaigns
Focussing on ROAS puts you in control and enables you to make informed decisions to optimize your campaigns for better results.
The idea of a “good” ROAS can differ depending on the business, platform, and campaigns. However, according to the Influencer Marketing Hub, “most companies ideally want to achieve a 4:1 ratio, or generate $4 in revenue for every dollar spent on the campaign.”
GeistM Travel Client Case Study
A US-based vacation rental client approached us looking for profitable ROAS growth. They had been struggling to maintain CPAs (Cost per acquisition) below $120 on Meta.
As we already know, many factors can affect your business’s ROAS. At GeistM, we used many different marketing strategies to put this vacation rental client on the map. Our in-house content and creative team worked hand in hand to create engaging content that would encourage travelers to use this particular company.
But our marketing strategy was more than just the basics; we did an in-depth analysis and tried various interest and geo-targeted audiences to find what worked best.
Over an 18-month period, we spent $922,894 and drove 9632 new customers for an average CPA of $95 and ROAS of 2.85. This is a huge success compared to what the client had been achieving internally.
Why Choose GeistM?
GeistM excels at creating and maintaining a successful content marketing strategy. With the help of our growth, content, and creative experts, you’ll receive a full-funnel strategy designed to help your business achieve success.
So, instead of wasting your budget trying to figure out why you aren’t reaching your ROAS goal, Contact GeistM today and find out how we can help.