- Rate Trends
Q3 Meta Ad Trends: What Marketers Need to Know About Performance This Season
Explore Q3 CPM, CPC, and CTR trends as seasonal demand returns. Key insights for smarter digital ad strategy.
- Performance Marketing
How to Avoid Common Black Friday Marketing Pitfalls
Black Friday is a massive opportunity for brands, allowing them to drive sales volume unseen at any other time of year. The shopping holiday can also be a minefield of common marketing mistakes that can result in huge losses in potential profit. Whether brands wait until it’s too late to start their Black Friday campaigns, […]
- Performance Marketing
Meta 101: Analysing and Interpreting Ad Performance Metrics
Master Meta Ads metrics with our simple guide to CTR, ROAS, CPA & more—turn data into profitable campaigns.
- Creative
UGC 101: Future Trends in UGC and How to Stay Ahead
Discover the future of UGC and how GeistM helps brands stay ahead with authentic, tech-driven content strategies.
- Performance Marketing
The Top 5 Strategies for Lowering CAC Without Sacrificing Quality
Discover 5 proven strategies to lower CAC, boost ROI, and scale growth without sacrificing customer quality.
- Content
How to Avoid Content Fatigue and Keep Your Marketing Campaigns Fresh
Keep your marketing campaigns fresh with strategies to fight content fatigue and boost engagement.