About Us

Shaping the Future of Marketing

our story

Back in 2014, our founders recognized a gap in how brands were communicating online. Digital marketing at the time often skipped the “why” — pushing users straight to an offer without context, value, or trust. While that approach drove short-term results, it missed the opportunity to build lasting connections.
Our founders believed there was a better way: by leveraging high-quality, third-party content and trusted editorial voices, brands could tell richer stories, improve conversion, and drive long-term growth. That belief still guides us today — especially in a world where content is everywhere and share of voice is everything.

We give our clients the opportunity to Tell Their Story, and generate profitable customer acquisition.

2013

Founded

Established to revolutionize digital marketing strategies.

$62M

Revenue

Achieved significant financial growth.

3

Core Teams

A powerhouse of Content, Creative, and Strategic Growth — working together to build performance-driven campaigns from start to scale.

2

global offices

Operating in New York, USA, and Dublin, Ireland.

Welcome to GeistM

We are a MarTech solution built for marketers by marketers. Our objective is to provide our clients with best in class insights leading
to high velocity and more informed marketing investment decisions.
We combine our proprietary technology, Blackfire, and the experience of seasoned growth marketers to power everything from the first impression to profitable conversions at scale.

Our Leadership

Robbie Hynes

CEO

Anna Fuller

SVP, Growth

Marc DeMattie

VP, Growth

Shannon Purcell

Head of Content & Creative

Brian Wada

Head of Product

Aaron Gowen

Head of Partnerships

Lesley Mostello

Head of HR

Nicole Delphous

Head of Finance

our core values

Integrity

We are honest, transparent, ethical, and fair.

Humility

Humble and sincere, valuing others and their development.

Inclusive

Inclusive and kind, strength in diversity, fostering positive relationships

Innovation

Always seeking to identify new opportunities & pushing boundaries

Volunteering

Many of our team volunteer their time or skills to causes that resonate with them.

Resilient

Embracing and driving change, while never giving up!

Join Our Team

of Innovators

Discover what it’s like to work at GeistM. We foster a culture of innovation, collaboration, and growth. Explore our open positions and become part of a team that’s transforming digital marketing.

View Open Positions