Whether we like it or not, artificial intelligence (AI) is here to stay. 

AI is revolutionizing industries and transforming how we interact with the world. From personalized recommendations on streaming platforms to advanced data analytics in business, AI is reshaping our experiences and capabilities. 

Embracing these advancements is not just about keeping up with trends; it’s about leveraging powerful tools to drive innovation, efficiency, and growth in every aspect of our lives.

This blog explores the best AI tools of 2024, from chatbots to AI image generators and everything in between, to help you enhance productivity, creativity, and efficiency. 

Keep reading to discover the best AI tools, or skip to…

• Best AI Chatbots
• Best AI Voice Generators
• Best AI Art and Image Generators
• Best AI Paid Media Tools
• Best AI Sales Tools
• Best AI Tools For Productivity

Best AI Chatbots

ChatGPT

A product of OpenAI, ChatGPT is an AI language model that generates human-like text responses based on the input it receives.

Key Features:

• Natural Language Understanding: ChatGPT can comprehend and respond to complex queries naturally and coherently.
• Adaptability: It is versatile and can used across various domains, including customer support, content creation, and more.
• Continuous Learning: The more you interact with it, the better it gets, making it a constantly improving tool.

Benefits:

ChatGPT’s adaptability and continuous learning make it a valuable asset for businesses looking to automate routine tasks and enhance customer interactions with a highly reliable and efficient AI assistant?. 

Intercom’s Fin

Fin by Intercom is designed to streamline customer support operations by automating responses to common customer queries.

Key Features:

• Customer Support Automation: Handles up to 50% of incoming customer queries automatically.
• Contextual Understanding: Maintains the context of conversations for more natural and effective interactions.
• Seamless Integration: Integrates well with Intercom’s existing suite of tools, enhancing overall workflow efficiency.

Benefits:

Fin is a game-changer for customer support teams. It allows them to focus on more complex issues while ensuring customers receive quick and accurate responses to their common questions?.

Jasper Chat

Jasper Chat is designed to assist with various writing tasks, from drafting emails to creating social media posts.

Key Features:

• Content Creation Assistance: Helps generate various types of content quickly and efficiently.
• Search Engine Optimization: Offers keyword suggestions and optimization tips to ensure content ranks well on search engines.
• Tone and Style Adaptability: It can adapt its writing style to match your brand’s voice, ensuring consistency and personalization.

Benefits:

For marketing professionals, Jasper Chat is an essential tool. It not only speeds up the content creation process but also enhances the quality and effectiveness of marketing materials by ensuring they are optimized for search engines and aligned with brand guidelines?.

Best AI Voice Generators

Murf AI

Murf AI is a sophisticated AI voice generator that creates lifelike voices for various applications, such as podcasts, videos, and presentations.

Key Features:

• Extensive Voice Library: Over 120 voices in multiple languages to choose from.
• Voice Cloning: Ability to clone voices to create personalized content.
• Voice Emphasis Controls: You can fine-tune pitch, speed, and tone.
• Third-Party Integration: Works with tools like Google Slides, Canva, Adobe Audition, and more.

Benefits:

Murf AI stands out by producing studio-level voiceovers that ensure high-quality output. Its versatility makes it suitable for a wide range of content types, including educational and corporate materials.

LOVO AI

LOVO AI specializes in AI-generated voices, offering tools for text-to-speech conversion, voice cloning, and content creation.

Key Features:

• Extensive Voice Library: Over 500 voices in 100+ languages.
• AI Script Writer: Generates scripts quickly using AI.
• Video Editor: Integrates voiceovers with video content seamlessly.
• Voice Cloning: Allows you to clone your own voice.

Benefits:

LOVO AI allows for extensive customization, enabling you to fine-tune voices by adjusting emotional tones, pronunciations, speed, and intonation. This versatility and user-friendly design significantly reduce the time required to produce high-quality audio and video content?. 

ElevenLabs

ElevenLabs is an AI voice generation software that produces highly natural and fluent synthetic voices that can be used as voiceovers, audiobooks, virtual assistants, and more.

Key Features:

• Speech Synthesis: Converts text and audio into lifelike speech.
• VoiceLab: Allows creation and customization of unique voices.
• AI Dubbing: Translates and dubs existing videos.

Benefits:

Eleven Labs delivers high-quality, natural-sounding AI voices, making it ideal for various content types. Its accessible plans include advanced features like voice cloning without requiring high-tier subscriptions, offering great value.

Best AI Art and Image Generators

Midjourney

Midjourney is an AI-driven art generation tool designed for creative individuals and professionals. Simple text prompts enable you to produce images in many styles, from photorealistic to abstract.

Key Features:

• High-quality Settings: It offers various model versions, including specialized models for different art styles, such as Japanese Anime and Manga.
• Community-focused: Operates via Discord, fostering a vibrant community where users can share and discuss their creations.
• Adaptive Canvas: Can generate a wide range of styles and high-resolution images, making it highly adaptable to user needs.

Benefits:

Midjourney is ideal for creative individuals and professionals who want to explore diverse artistic styles and engage with a community of like-minded users. However, it requires a subscription, and its Discord-based interface may be a learning curve for some.

Canva AI

Canva’s Magic Studio suite leverages AI to simplify and enhance the creation of visuals.

Key Features:

• AI Photo Editor: Canva AI integration allows you to transform photos, erase clutter and background noise, and fine-tune your images at the touch of a button.
• User-friendly Interface: As part of Canva’s Magic Studio suite, the AI tool is designed to be intuitive and accessible, even for users with no prior design experience.
• Variety of Templates: It offers an extensive library of templates and design elements, empowering users to enhance their creativity and easily produce professional-quality visuals.

Benefits: 

Canva is perfect for designers, content creators, and businesses requiring quick, high-quality visuals. Its user-friendly interface and powerful AI capabilities support many professional and creative applications, ensuring you can produce captivating assets with minimal effort. This tool is especially valuable for those looking to streamline their design process while maintaining high visual quality standards.

Best AI Paid Media Tools

Optmyzr

Optmyzr is a powerful tool designed to manage and optimize PPC campaigns. 

Key Features:

• Bulk Editing: Allows for multiple changes across campaigns quickly.
• Account Management: Manage, edit, and view multiple Google Ads accounts simultaneously.
• Optimization Suggestions: Provides actionable recommendations to improve campaign performance.
• Integration: Works well with Google Sheets, Google Analytics, and other Google tools.

Benefits: 

Optmyzr is highly user-friendly, making it perfect for beginners. It enhances efficiency by automating tasks and supporting bulk editing, significantly reducing manual work. The platform provides insightful analytics for fine-tuning campaign performance and is cost-effective, helping manage budgets efficiently by optimizing bids and other elements.

AdCreative.ai

AdCreative.ai specializes in generating AI-driven ads and marketing materials quickly and efficiently. 

Key Features:

• AI-Generated Ads: Creates professional-grade ads based on user inputs.
• Copy and Caption Generation: Produces compelling ad copy and captions.
• Performance Tracking: Monitors how audiences engage with ads and optimize future ads using machine learning.
• Versatile Formats: Supports the creation of images, banners, and videos.

Benefits: 

AdCreative.ai saves you valuable time with its rapid ad creation process. It leverages data and machine learning to continuously improve ad performance. Additionally, it supports multi-platform ad creation, ensuring a wide reach across various advertising channels.

Smartly.io

Smartly.io is a platform that automates the creation and management of advertising campaigns. It is highly regarded for its ability to handle large-scale ad operations for big brands.

Key Features:

• Ad Creation: Facilitates the creation of image and video ads using numerous templates.
• Campaign Management: Allows for the simultaneous management of multiple campaigns.
• Analytics and Reporting: Provides detailed data and reports on ad performance.
• Brand Compliance: Ensures ads adhere to brand guidelines and assets.

Benefits: 

Smartly.io offers excellent scalability, making it ideal for large businesses with extensive advertising needs. It boosts efficiency by automating many aspects of ad production and campaign management. The platforms use data-driven insights to optimize advertising strategies, improving overall campaign effectiveness.

Best AI Sales Tools

Gong.io

Gong.io is an AI-powered conversation analytics tool that analyzes sales calls, meetings, and emails to provide deep insights into sales interactions.

Key Features:

• Call Recording & Transcription: Automatically captures and transcribes sales calls for easy reference.
• Conversation Intelligence: Identifies key moments, talk ratios, and trends in sales conversations.
• Deal Risk Alerts: Notifies you when deals are in danger, allowing proactive intervention.
• Sales Coaching: Provides personalized feedback based on real-world data.
• Market Intelligence: Understands industry trends and competitor strategies.

Benefits: 

Gong delivers enhanced insights into sales conversations, offering unparalleled visibility into sales interactions. By analyzing detailed conversations, it helps sales reps enhance their performance. Gong can also integrate seamlessly with popular CRM platforms, ensuring smooth workflow integration and data consistency.

Clari

Clari is a revenue operations platform that provides AI-powered insights for optimizing sales performance and improving revenue predictability.

Key Features:

• Automated Activity & Relationship Tracking: Eliminates manual data entry.
• Sales Process Visualization: Provides a panoramic view of the entire sales process.
• Real-Time Coaching: Delivers actionable insights and alerts in real time.
• Mutual Action Plans: Enhances collaboration between sales teams and buyers.
• Integration: Seamlessly integrates with CRM and other sales tools.

Benefits: 

Clari provides accurate sales forecasts and predictive analytics, ensuring reliable planning. It can enhance pipeline management by identifying bottlenecks and facilitating smooth sales processes. Clari also promotes enhanced collaboration through mutual action plans and supports data-driven decisions with real-time insights, helping teams make informed choices effectively.

Apollo AI

Apollo AI is a comprehensive sales engagement platform that combines lead generation, email tracking, and sales automation.

Key Features:

• Extensive Contacts Database: It has access to over 265 million contacts.
• Email Tracking:> Monitors email opens, click-through rates, and responses.
• Personalized Outreach: Uses AI to craft hyper-personalized emails.
• CRM Integration: Ensures reliable data coordination and teamwork.
• Automation: Simplifies outreach efforts and shortens sales cycles.

Benefits: 

Apollo offers comprehensive tools for sales engagement, streamlining various aspects of the sales process. It easily integrates with existing CRM systems, ensuring smooth workflow integration. Plus, it simplifies and automates outreach efforts, improving efficiency and productivity.

Best AI Tools For Productivity

Mem

Mem is an AI-powered note-taking app that organizes and connects your notes automatically.

Key Features:

• AI Tagging: Automatically tags and links notes.
• Powerful Search: Easily find and retrieve notes.
• Integration with Calendar: Syncs notes with your calendar for better organization.

Benefits: 

Mem offers effortless organization, automatically keeping your notes well-structured without manual effort. It enhances accessibility by making it quick and easy to find and use your notes whenever needed.

Zapier

Zapier is a workflow automation tool that connects different apps and automates tasks.

Key Features:

• Custom Workflows: Create automation workflows without coding.
• Wide Integration: Supports over 2,000 apps.
• Conditional Logic: Automate tasks based on specific triggers and conditions.

Benefits: 

Zapier increases efficiency by reducing manual tasks and minimizing errors through automation. It is highly versatile, capable of automating a wide range of processes across various platforms, making it an invaluable tool for streamlining workflows.

Fireflies.ai

Fireflies.ai is an AI tool that transcribes meetings and generates detailed notes.

Key Features:

• Real-Time Transcription: Transcribes calls and meetings in real time.
• Smart Summaries: Provides highlights, action items, and clickable timestamps.
• Versatile Sharing: Easily share transcripts via links or QR codes.

Benefits: 

Fireflies improves meeting productivity by capturing important details without the need for manual note-taking. It facilitates collaboration through easy sharing and access to meeting notes, ensuring all team members stay informed and engaged.

Final Thoughts

The transformative impact of AI in 2024 is undeniable, revolutionizing productivity across various sectors. From sales and marketing to workflow automation and meeting efficiency, AI tools are enabling businesses to operate more effectively.

Take the first step towards a more efficient future by trying out these tools and experiencing their benefits firsthand.

And If you’re looking to elevate your brand’s digital presence further, consider partnering with GeistM. Our team of growth and content marketing experts is dedicated to driving results through data-driven insights. 

Written By: Shannon Purcell-Miggan

In today’s fast-paced marketing landscape, utilizing a complex network of strategies and tools is necessary to foster the loyalty of a diverse array of audiences. 

Marketers must continuously innovate and adapt to stay relevant in this ever-changing scene, employing creativity and analytical precision. As a result, marketing strategies are becoming more personalized, aiming to meet each audience segment’s unique demands and preferences.

Digital marketing and performance marketing stand at the forefront of this revolution, each playing a crucial role in the narrative of modern advertising.

What Is Digital Marketing?

“Digital marketing encompasses all marketing efforts that use digital channels, such as social media marketing, content marketing, and search engine optimization (SEO). It’s a symphony of strategies, creativity, and technological prowess orchestrated to create a harmonious connection between brands and their target audience.” 

–Medium

What Is Performance Marketing?

“Performance marketing widely centers around lead generation and conversion. Banner (Display) ads, native advertising, content marketing, social media, and search engine marketing (SEM) are channels of Performance Marketing… To be more particular, it is ‘results-based’ marketing to achieve specific key performance indicators (KPIs) while maximizing return on investment (ROI) and propelling business growth.” 

–Medium 

Performance marketing works very closely with digital marketing. They are intertwined, and you need both to have a successful campaign. Performance marketing is excellent at driving conversions and sales, while digital marketing gets you more brand loyalty and customers that’ll stick with you. Ultimately, amalgamating both can help you succeed. 

It’s difficult for any company to achieve this balance independently, so we recommend partnering with an agency like GeistM to maximize your ROI. 

Who Are We?

GeistM is a leading performance marketing agency that specializes in in-house content and UGC creation for some of the world’s most notable brands.

Our full-service approach allows us to profitably acquire new customers for our clients by creating assets, managing campaigns, and leveraging content data to showcase your brand’s product offerings from a third-party perspective. 

What Makes Us Stand Out?

In-House Content And Creative Team

We couldn’t call ourselves a leading performance marketing team without having a dedicated, in-house content and creative team. Our content and creative team develops UGC-style content, from videos, static images, and articles, that can reach an audience your branded content generally wouldn’t. These teams work together to ensure that your customers know all the benefits of your product even before they reach the landing page. 

Read our UGC vs Influencers Blog to learn more about User Generated Content.

Third-Party Endorsements

At GeistM, we have a network of over 100 publishers  — including several owned and operated websites — that can host our content. This allows us to educate our users on our clients through a third-party perspective, adding an extra level of trust that your branded social handles and landing pages cannot achieve. 

Network Testing

Our team has vast experience testing a wide range of networks. We believe that adding more networks to your marketing mix will help you reach a wider audience. We have formed relationships with representatives from many different networks, so we always know what’s new and what can be tested. From social networks to native networks, we know how to exceed our clients’ goals, and the results from our campaigns speak for themselves.

Within the paid social realm, we test a variety of platforms, such as Meta, Pinterest, TikTok, Snapchat, Reddit, Nextdoor, and more. We conduct this approach strategically to set our clients up for success. 

We leverage our media spend and partner mix to unlock lower rates and offer testing opportunities you wouldn’t consider. At GeistM, we manage everything for our clients on these networks straight from kick-off, with daily reporting, constant communication, and detailed insights—you won’t have to worry about anything; leave everything to us. 

Read our Why More Networks Equal More Stability Blog to learn more about different networks.

Search Engine Marketing 

No marketing strategy is complete without search engine marketing. That’s why it’s one of GeistM’s core offerings. We take the time to understand your business, research your competitors, and analyze all the data necessary to ensure we help you achieve your goals. 

We use the SKAG strategy (Single Keyword Ad Group) to ensure that each of our keywords captures the highest relevance. Through constant testing, competitor research, and bid management, we are able to leverage high-quality scores to maintain an efficient CPA and acquire new customer growth. 

Read our Why You Should Be Leveraging Google Discovery Blog

A Few Of Our Success Stories

We can give you all the ideas, but we need to prove that our strategies work as well. So here are just a few of our successes. If you want to know more, visit our case studies page. 

Lowering CPA 

CPA, or Cost Per Acquisition, is one of the most common conversation rate matrices in marketing. And each company wants a lower CPA — as low as possible. 

One of our clients wanted to increase conversion volume quarter over quarter while maintaining CPA efficiency to ensure profitable growth. We successfully scaled conversion volume by 16x while maintaining multiple active networks, achieving a CPA 21% below the goal. 

Want to learn more? Read the full case study here 

Incrementality And Acquiring New Customers

Acquiring new customers is essential for any business, but it’s hard to know where to put your marketing spend. The best way to analyze your budgets and make sure you’re spending your money effectively is through incrementality.

We were asked to help a client determine where best to allocate spending. We tested the content funnel across different Facebook placements for three months and discovered Geist’s efforts alone drove an average incrementality rate of 93.6%. 

Learn more: Reading the full case study here

Cultivating Life Time Value (LTV) Customers 

Content is always the basis of brand authenticity, and that’s what we do best here at GeistM. 

So, after noticing customers canceling after the first shipment, a health & wellness client asked for content specifically designed to help with LTV. Our in-house content team created two content pieces that helped educate and alleviate a lot of skepticism about the project. After 8 months, the same month one customers reordered with a 25% retention rate.

Interested to know more? Read our full case study here

Elevating ROAS

ROAS, or Return On Ad Spend, is one of the fundamental KPIs of marketing, and it’s one of the best ways to judge the success of your campaign. 

A US-based vacation rental client approached us looking to achieve profitable ROAS growth. They struggled to maintain CPAs (Cost Per Acquisition) below $120 on Meta. Using GeistM’s performance marketing strategies, we spent $922,894 and drove 9632 new customers for an average CPA of $95 and ROAS of 2.85, which decreased 20.83% over an 18-month period. 

Learn More: Read our full case study here 

GeistM: The Ultimate Solution To All Your Marketing Needs 

Marketing is about trying and testing different approaches to find the right one that works for your brand. It can be hard to figure out what to test and how to test it. This is where GeistM can help. We can maximize your ROI by testing and helping you reach audiences you can’t reach yourself. 

Don’t try to figure it all out yourself. Performance marketing can be a challenge, so contact us today!

Written by: Nitanti Alur