GeistM: Your Ultimate Performance Marketing Partner
In today’s fast-paced marketing landscape, utilizing a complex network of strategies and tools is necessary to foster the loyalty of a diverse array of audiences.
Marketers must continuously innovate and adapt to stay relevant in this ever-changing scene, employing creativity and analytical precision. As a result, marketing strategies are becoming more personalized, aiming to meet each audience segment’s unique demands and preferences.
Digital marketing and performance marketing stand at the forefront of this revolution, each playing a crucial role in the narrative of modern advertising.
What Is Digital Marketing?
“Digital marketing encompasses all marketing efforts that use digital channels, such as social media marketing, content marketing, and search engine optimization (SEO). It’s a symphony of strategies, creativity, and technological prowess orchestrated to create a harmonious connection between brands and their target audience.”
What Is Performance Marketing?
“Performance marketing widely centers around lead generation and conversion. Banner (Display) ads, native advertising, content marketing, social media, and search engine marketing (SEM) are channels of Performance Marketing… To be more particular, it is ‘results-based’ marketing to achieve specific key performance indicators (KPIs) while maximizing return on investment (ROI) and propelling business growth.”
Performance marketing works very closely with digital marketing. They are intertwined, and you need both to have a successful campaign. Performance marketing is excellent at driving conversions and sales, while digital marketing gets you more brand loyalty and customers that’ll stick with you. Ultimately, amalgamating both can help you succeed.
It’s difficult for any company to achieve this balance independently, so we recommend partnering with an agency like GeistM to maximize your ROI.
Who Are We?
GeistM is a leading performance marketing agency that specializes in in-house content and UGC creation for some of the world’s most notable brands.
Our full-service approach allows us to profitably acquire new customers for our clients by creating assets, managing campaigns, and leveraging content data to showcase your brand’s product offerings from a third-party perspective.
What Makes Us Stand Out?
In-House Content And Creative Team
We couldn’t call ourselves a leading performance marketing team without having a dedicated, in-house content and creative team. Our content and creative team develops UGC-style content, from videos, static images, and articles, that can reach an audience your branded content generally wouldn’t. These teams work together to ensure that your customers know all the benefits of your product even before they reach the landing page.
Read our UGC vs Influencers Blog to learn more about User Generated Content.
Third-Party Endorsements
At GeistM, we have a network of over 100 publishers — including several owned and operated websites — that can host our content. This allows us to educate our users on our clients through a third-party perspective, adding an extra level of trust that your branded social handles and landing pages cannot achieve.
Network Testing
Our team has vast experience testing a wide range of networks. We believe that adding more networks to your marketing mix will help you reach a wider audience. We have formed relationships with representatives from many different networks, so we always know what’s new and what can be tested. From social networks to native networks, we know how to exceed our clients’ goals, and the results from our campaigns speak for themselves.
Within the paid social realm, we test a variety of platforms, such as Meta, Pinterest, TikTok, Snapchat, Reddit, Nextdoor, and more. We conduct this approach strategically to set our clients up for success.
We leverage our media spend and partner mix to unlock lower rates and offer testing opportunities you wouldn’t consider. At GeistM, we manage everything for our clients on these networks straight from kick-off, with daily reporting, constant communication, and detailed insights—you won’t have to worry about anything; leave everything to us.
Read our Why More Networks Equal More Stability Blog to learn more about different networks.
Search Engine Marketing
No marketing strategy is complete without search engine marketing. That’s why it’s one of GeistM’s core offerings. We take the time to understand your business, research your competitors, and analyze all the data necessary to ensure we help you achieve your goals.
We use the SKAG strategy (Single Keyword Ad Group) to ensure that each of our keywords captures the highest relevance. Through constant testing, competitor research, and bid management, we are able to leverage high-quality scores to maintain an efficient CPA and acquire new customer growth.
Read our Why You Should Be Leveraging Google Discovery Blog
A Few Of Our Success Stories
We can give you all the ideas, but we need to prove that our strategies work as well. So here are just a few of our successes. If you want to know more, visit our case studies page.
Lowering CPA
CPA, or Cost Per Acquisition, is one of the most common conversation rate matrices in marketing. And each company wants a lower CPA — as low as possible.
One of our clients wanted to increase conversion volume quarter over quarter while maintaining CPA efficiency to ensure profitable growth. We successfully scaled conversion volume by 16x while maintaining multiple active networks, achieving a CPA 21% below the goal.
Want to learn more? Read the full case study here
Incrementality And Acquiring New Customers
Acquiring new customers is essential for any business, but it’s hard to know where to put your marketing spend. The best way to analyze your budgets and make sure you’re spending your money effectively is through incrementality.
We were asked to help a client determine where best to allocate spending. We tested the content funnel across different Facebook placements for three months and discovered Geist’s efforts alone drove an average incrementality rate of 93.6%.
Learn more: Reading the full case study here
Cultivating Life Time Value (LTV) Customers
Content is always the basis of brand authenticity, and that’s what we do best here at GeistM.
So, after noticing customers canceling after the first shipment, a health & wellness client asked for content specifically designed to help with LTV. Our in-house content team created two content pieces that helped educate and alleviate a lot of skepticism about the project. After 8 months, the same month one customers reordered with a 25% retention rate.
Interested to know more? Read our full case study here
Elevating ROAS
ROAS, or Return On Ad Spend, is one of the fundamental KPIs of marketing, and it’s one of the best ways to judge the success of your campaign.
A US-based vacation rental client approached us looking to achieve profitable ROAS growth. They struggled to maintain CPAs (Cost Per Acquisition) below $120 on Meta. Using GeistM’s performance marketing strategies, we spent $922,894 and drove 9632 new customers for an average CPA of $95 and ROAS of 2.85, which decreased 20.83% over an 18-month period.
Learn More: Read our full case study here
GeistM: The Ultimate Solution To All Your Marketing Needs
Marketing is about trying and testing different approaches to find the right one that works for your brand. It can be hard to figure out what to test and how to test it. This is where GeistM can help. We can maximize your ROI by testing and helping you reach audiences you can’t reach yourself.
Don’t try to figure it all out yourself. Performance marketing can be a challenge, so contact us today!
Written by: Nitanti Alur
