A new year brings new opportunities in the advertising landscape, both exciting and challenging for brands on Meta platforms. With fresh trends emerging and others fading into the past, Q1 is a crucial period for businesses to recalibrate, sharpen their targeting, and make strategic, data-driven decisions that will define their road to success for the rest of the year.

At GeistM, we’re always tracking these shifts in ad performance, ensuring our clients have the latest insights to stay ahead of the curve. From the dynamics of key metrics like CTR, CPC, and CPM to the impact of new algorithm updates, our expert team is dedicated to identifying the trends that truly move the needle.

Here’s a look at the key Period-Over-Period (PoP) Meta trends our analysts have been tracking in Q1 of 2025:

• Mid January 2025
• End January 2025
• Mid February 2025
• End February 2025
• Mid March 2025

Mid-January 2025 (1st to 15th)

Meta CPMs

Key Takeaways:

• CPMs decreased by -36% during the first half of January 2025
• The Sports & Supplements vertical noticed the largest decrease of -50%
• None of our accounts noticed a rise in CPMs.

Meta CPCs

Key Takeaways:

• Our analysts noticed a -6% decrease in CPCs during this time
• The Fashion & Beauty vertical saw the most significant drop in CPCs of -18%
• The largest jump of +14% came from the Sports & Supplements vertical.

Meta CTRs

Key Takeaways:

• A -30% decrease in CTRs was noticed during the first half of January
• The Sports & Supplements vertical saw a substantial decrease of -57%
• Unfortunately, none of our accounts saw a rise in CTRs.

Here’s what our Senior Growth Analysts had to say about these changes:

“There were decreases in CPMs, CPCs, and CTRs. In fact, all verticals saw drops for CPMs and CTRs. We also noted that our Health & Wellness vertical needs to closely monitor campaigns as Meta is tightening restrictions, particularly around lower-funnel metrics.

As these changes roll out, brands in this space will need to be more strategic than ever in how they structure campaigns, optimize targeting, and navigate the evolving ad policies to maintain performance and efficiency.”

End January 2025 (16th -31st)

Meta CPMs

Key Takeaways:

• Our analysts noticed a +16% increase in CPMs during this period
• The biggest decrease in CPMs came from the Food & Beverage vertical at -5%
• On the other hand, the Sports & Supplements vertical noticed massive rise in CPMs at +33%.

Meta CPCs 

Key Takeaways:

• There was a +9% increase in CPCs during this period
• The Health & Wellness vertical saw a 3% drop in CPCs.
• A significant jump of +42% was noted in the Sports & Supplements vertical.

Meta CTRs

Key Takeaways:

• Analysts saw a +9% increase in CTRs during the second half of January
• The Health & Wellness vertical experienced an increase of +23%
• The most notable decrease (-7%) was in the Food & Beverage vertical.

Mid-February 2025 (1st -15th) 

Meta CPMs

Key Takeaways:

• Our analysts noticed a +4% increase in CPMs during the first half of February.
• The most significant decrease of -3% came from the Health & Wellness vertical.
• The Sports & Supplements vertical noticed the largest increase of +15%.

Meta CPCs

Key Takeaways:

• A decrease of -5% was noticed during the first half of February.
• The Sports & Supplements vertical saw the largest drop in CPCs of -35%.
• A noticeable increase of +24% came from the Health & Wellness vertical.

Meta CTRs

Key Takeaways:

• During the first half of February, our analysts noticed an +8% increase in CTRs.
• An incredible jump of +78% was seen by the Sports & Supplements vertical.
• A noticeable decrease of -21% was seen by the Health & Wellness vertical.

End February 2025 (16th – 28th)

Meta CPMs

Key Takeaways:

• Our analysts noticed a -3% decrease in CPMs during the second half of February.
• The Sports & Supplements vertical noticed the most significant decrease of -14%.
• The biggest rise of +55% came from the Health & Wellness vertical.

Meta CPCs

Key Takeaways:

• There was a +4% increase in CPCs during this period.
• The Health & Wellness vertical saw the largest drop of -11% in CPCs.
• A substantial jump of +19% came from the Fashion & Beauty vertical.

Meta CTRs

Key Takeaways:

• We noticed a -7% decrease in CTRs during the second half of February.
• An immense increase of +73% came from the Health & Wellness vertical.
• The most notable decrease of -19% came from the Fashion & Beauty vertical.

Here’s what Matthew, our Senior Analyst had to say about these shifts and what we need to look out for in the next few months… 

“There were slight decreases in CPMs and CTRs but a slight increase in CPCs PoP (period-over-period). The first day of Spring (March 20th) marks the beginning of seasonal messaging & content. And Easter Sunday Weekend (April 18-21st) is a time to spend time at home with family for over 30% of Americans, so make sure you manage your promotions and budget accordingly”

Mid March (1st-15th)

Meta CPMs

Key Takeaways:

• We noticed a +6% increase in CPMs during the 1st half of March.
• A large decrease of -15% came from the Health & Wellness vertical.
• A large increase of +21% came from the Sports & Supplements vertical.

Meta CPCs

Key Takeaways:

• Our analysts saw CPCs fall by 5% during this period.
• A notable drop of -17% was seen by the Home & Family vertical.
• A jump of +5% was noticed by the International vertical (clients outside the US).

Meta CTRs

Key Takeaways:

• During this period, our analysts noticed a +10% increase in CTRs.
• The Sports & Supplements vertical saw the largest increase of +21%.
• The most notable decrease of -7% came from the Health & Wellness vertical.

How GeistM Can Help

At GeistM, we don’t just track industry trends—we anticipate them. Our analysts continuously track shifts in Meta’s ad landscape, ensuring your brand’s objectives align with the latest trends. By making real-time adjustments, we keep your campaigns optimized, effective, and ahead of the competition.

What sets us apart is our in-house content and creative team, which is always one step ahead in leveraging the latest 2025 trends. From innovative User-generated content (UGC) ad formats to data-driven storytelling, we craft compelling, high-performing creatives that align with Meta’s evolving best practices. 
With the new year in full swing, now is the time to partner with a performance marketing agency that thrives on agility and innovation. Let’s turn these insights into results—contact us today!

Written by Nitanti Alur with insights from Matthew Whitaker

Okay, let’s talk about meta ads. Ever feel like you’re just throwing things at a wall, hoping they will stick when setting up Facebook ads? Don’t worry—we’ve all been there!

There’s just so much to figure out. From targeting options to ad formats, bidding strategies and placement options… it’s enough to make your head spin.

But hold up! Before you dive into the deep end, there’s one thing you absolutely have to get right: your Campaign Objective.

Think of it as the “Why?” to your ads. What do you actually want to happen? What are your goals? More eyes on your brand and site? A higher ROAS and a happier boss?

Picking the right objective sets you up for success. It tells Facebook, “Hey, this is what I want!” and lets its algorithm do the heavy lifting to help you achieve it.

So, What Are These Objectives Anyway?

Facebook (or Meta as they like to be called now) breaks down ad objectives into three main categories. Awareness, Consideration and Conversion. Imagine it like a relationship.

Awareness (Top of Funnel): 

This is the “Hi, what’s your name” stage. It’s basically about making sure people know you exist.

• Brand Awareness: Make everyone know your name
• Reach: Show your ads to as many people as possible!

Consideration (Middle of Funnel): 

It’s time to get everyone curious about who you are and what you do!

• Traffic: Increase those clicks to your site
• Engagement: Rack up the likes, comments and shares on your posts
• App Installs: Drive traffic to the Apple/Play store to get more downloads
• Lead Generation: Collect all of those precious email addresses and contact info
• Messages: Get people sliding into your DMs! Whether that’s on Instagram, Facebook Messenger or WhatsApp!

Conversion (Bottom of Funnel): 

Let’s seal the deal; this is where you turn all that traffic into paying customers!

• Conversions:Sales, registrations, all the fun stuff!
• Catalog Sales: Got multiple products you want to show off? This is where you do that!

Picking the Right Objective — It’s Kind of a Big Deal

Choosing the right objective isn’t something you want to rush into. It’s like picking the foundation for your house. You don’t want to be building on sand. Here are some things to think about.

• Your Ultimate End Goal: What is the end result you want? More customers? Higher Average order value (AOV)? More app installs?
• Your Audience: Who are you trying to reach? This is essential; not picking the right target audience can have consequences.
• Your Budget: Your budget is your biggest constraint, it influences what you can realistically achieve.
• Your Timeline: Are we in a rush? Some objectives take a little longer to really pay off.

Don’t Fall into These Traps

Here are some all-too-common mistakes to avoid!

• Wrong Objective, Wrong Results: Picking “traffic” when you really want “conversions” will waste your budget. Sure, you might make some sales, but you may have missed the mark.
• Vanity Metrics Aren’t Everything: We all like seeing comments, likes, and shares go up, but they don’t pay the bills. Focus your objective on what really moves the needle for your business.
• Test, Test and Test Again: Don’t be afraid to test different objectives and see what works best for you! Everyone is different, and this shouldn’t be a one-size-fits-all approach.

Tips for Picking The Perfect Objective

• Start At The End, Work Your Way Back: Understand your goals before setting up your campaigns. Once that is clear, the rest will fall into place.
• Know Where You Are In The Funnel: Or, rather, know where your audience is in the funnel. Use the right objective to match your audience, and things will become easier!
• Use A Good Knowledge Base: Never be afraid to search for more information. There’s a whole host of information to be found that might guide you in the right direction.
• Don’t Fire and Forget: Monitor your progress, track your performance, and tweak your campaign objectives if necessary.

Tools You Need to Make Smart Decisions

Essentials:

• Ads Manager: The central hub for creating, managing, analyzing, tracking, and reporting on your Meta ads performance.
• Pixel: A small snippet of code that tracks your site’s activity and reports any and all conversions to the central hub. If your pixel isn’t set up correctly, you might miss out on conversions.
• Google Analytics (GA4): Is essential to understanding your site visitor data. (Hot tip: I use this tool when I need to better understand my audience.

Highly Recommended to Have:

• Data Analytics Platform: The thing that splits the pros from the amateurs. A good and well-connected data analytics platform helps you understand your insights better. This ultimately means better campaigns, better performance and better reporting.

How GeistM Can Help

If all of this starts making you dizzy, don’t worry; you’re not alone. Your favorite performance marketing agency, GeistM, eats, sleeps and breathes this stuff, and we’re here to help!

Here are just some ways that we stand out: 

• Killer Strategies: Our expert Paid Social team will determine the best way to use Meta ads to reach your goal, keeping in mind your audience and demographic.
• Picking the Right Objectives: We’ll use data along with our expert knowledge to make sure your objectives are met and your campaigns run smoothly.
• Maximizing Your ROI: We’ll constantly test, monitor and optimize campaigns to squeeze every last drop of value from your ad spend.
• Staying Ahead of the Game: The algorithm is always changing fast. We will always stay one step ahead and keep you in the loop to ensure your campaigns stay effective.
• Saving You Time (and Headaches): Let’s face it, managing Meta ads can be a full-time job. We here at GeistM can take that off your plate so you can focus on what you do best.
• Bringing in a Fresh Perspective: Sometimes, a fresh set of eyes is all it takes to see things you might be missing. This is where we come in offering new ideas and strategies you may not have considered.
• Scaling Your Campaigns: The sky truly is the limit! GeistM can help you scale your campaigns effectively and efficiently.

So, that’s all, folks. Choosing the right Meta Ads objective can greatly affect your campaign’s results. Get it right, and you’ll be well on your way to success.

Try it yourself or contact GeistM today! 

Written by: Conor Dargle

As Q4 progresses, the digital ad landscape, particularly within Meta platforms, is entering one of the most dynamic times of the year. Meta sees consistent significant shifts in ad KPIs as brands scale their efforts to capture holiday shoppers, maximize visibility, and close out the year with strong conversions.

Month by month, these rates reflect larger market trends, changing consumer behavior, and the Meta algorithm updates. At GeistM, we keep an eye out for key metrics like CTR, CPC, and CPM. We judge the trends and give our expert predictions. 

So here are the trends GeistM analysts noticed in Q4 of 2024:

• Mid-October 2024
• End-October 2024
• Mid-November 2024
• End-November 2024
• Mid-December 2024
• End-December 2024

Mid-October 2024 (1st -15th)

Meta CPMs

Key Takeaways:

• We noticed a -3% decrease in CPMs
• The Fashion & Beauty vertical noticed the most significant drop in CPMs at -16%
• While the biggest increase came from the Sports & Supplements vertical of +18%

Meta CPCs

Key Takeaways:

• Our analysts noticed a -17% decrease in CPCs
• The Food & Beverage vertical noticed a substantial decrease of -20% in CPCs
• The Health & Wellness vertical noticed the largest increase of +24%

Meta CTRs

Key Takeaways:

• We noticed a +12% increase in CTRs during the first half of October
• The Sports & Supplements vertical saw the greatest increase of +22%
• While the biggest decrease of -30% came from the Fashion & Beauty vertical

Here’s what our analyst Cher had to say about these shifts in trends. 

 “There was a decrease in both CPMs and CPCs period-over-period. The election period will most likely drive up CPMs over the next two weeks, especially on Meta. The Black Friday Cyber-Monday Promo Period is slightly later than previous years, so let’s be mindful of pacing in November to adjust for these changes.”

End October 2024 (16th -30th)

Meta CPMs

Key Takeaways:

• Our analysts noticed that CPMs increased by +6% in the second half of October
• The Food & Beverage vertical saw the largest drop in CPMs of -7%
• While the Fashion & Beauty vertical noted the biggest increase of +42%

Meta CPCs 

Key Takeaways:

• We noticed a +10% increase in CPCs towards the end of October
• The Fashion & Beauty vertical saw the largest decrease of -13%
• The most significant increase of +30% came from the Home & Family vertical

Meta CTRs

Key Takeaways:

• Our Analysts noticed a -4% decrease in CTRs during the second half of October
• The Fashion & Beauty analysts saw an immense increase of +63%
• While the Food & Beverage vertical encountered a sizeable decrease of -24%

Here’s what Matthew, our analyst, had to say about these shifts in trends and how this affected the beginning of November: 

“There was an increase in both CPMs and CPCs period-over-period. The Black Friday Cyber-Monday Promo Period is slightly later than previous years so let’s be mindful of pacing in November to adjust for these changes.” 

Mid November 2024 (1st -15th)

Meta CPMs

Key Takeaways:

• Our analysts noticed that CPM trends remained stable in the first half of November
• The largest drop of -15% was noticed by the Home & Family vertical
• The Health & Wellness vertical noted the biggest increase of +14%

Meta CPCs

Key Takeaways:

• We noticed a -14% decrease in CPCs during the first half of November
• The Home & Family vertical saw a decrease of -26%
• The biggest increase of +8% came from the Sports & Supplements vertical

Meta CTRs

Key Takeaways:

• According to our analysts, CTRs increased by +14% during the first half of November
• The Food & Beverage vertical saw a considerable increase of +27%
• Sports & Supplements vertical encountered the largest decrease in CTRs of -19%

Here’s what Cher, our Senior Marketing Analyst, had to say about these shifts 

“There was an increase in both CPMs and CTRs period-over-period. The election period drove up CPMs early in the month, with CPMs stabilizing afterward as we approached Black Friday.

The Black Friday Cyber-Monday Promo Period is slightly later than previous years so we paced to handle this.”

End of November 2024 (16th – 30th)

Meta CPMs

Key Takeaways:

• We noticed a +22% increase in CPMs in the second of November
• None of the verticals saw a decrease in CPMs during this period
• Home & Family vertical noted the biggest increase at +66%

Meta CPCs

Key Takeaways:

• We noticed a +14% increase in CPCs during the second half of November
• The International vertical (which consists of any campaigns running outside of the US) was the only vertical that remained stable during this period
• The largest increase came from Home & Family vertical of +75%

Meta CTRs

Key Takeaways:

• During the second half of November, our analysts noticed an +8% increase in CTRs
• The Fashion & Beauty vertical saw a significant increase of +26%
• The Home & Family vertical encountered a decrease in CTRs of -5%

Here’s what Cher, our senior marketing analyst, had to say about the trends at the end of November 

“There was an increase in CPMs, CPCs, and CTRs period-over-period. As Black Friday/Cyber Monday sales come to a close, it’s essential to be mindful of additional holiday sales clients have lined up for the rest of the pre-Christmas period.”

Mid December 2024 (1st -15th)

Meta CPMs

Key Takeaways:

• As Cyber Week came to an end CPMs remained stable in the first half of December
• The Fashion & Beauty vertical saw the largest decrease of -18%
• The International vertical (all clients outside the US) saw the most notable increase of +25%

Meta CPCs

Key Takeaways:

• Our analysts noticed stable CPCs during the first half of December

• The biggest dip came from the Health & Wellness vertical with a drop of -26%

• The Home & Family vertical saw the biggest increase of +55%

Meta CTRs

Key Takeaways:

• According to our analysts, there were no major fluctuations in CTRs during the first half of December

• The largest increase of +33% came from the Health & Wellness vertical

• A notable decrease of -16% was seen by the Home & Family vertical

Here’s what Senior Marketing Analyst, Matthew, had to say: 

“CPMs, CPCs, and CTRs mostly remained stable period-over-period. Notable changes include the Health & Wellness vertical seeing a 26% decrease in CPMs but a sharp 33% increase in CTRs.”

End December 2024 (16th – 31st)

Meta CPMs

Key Takeaways:

• Our analysts noticed a -32% decrease in CPMs during the second half of December

• The International vertical (clients outside of the US) noticed the largest decrease of -29%

• None of the accounts saw a rise in CPMs

Meta CPCs

Key Takeaways:

• We noticed a -9% decrease in CPCs during the second half of December

• The Sports & Supplements vertical saw the largest drop in CPCs of -37%

• None of the verticals saw an increase in CPCs

Meta CTRs

Key Takeaways:

• CTRs decreased by -19% during the second half of December

• The Fashion & Beauty vertical saw the largest increase of +38%

• The biggest decrease in CTRs of -20% was seen by the Home & Family vertical

Here’s what Matthew, our Senior Growth Analyst, had to say about these shifts

“There were decreases in CPMs, CPCs, and CTRs. In fact, all verticals saw drops for CPMs and CPCs!”

Here’s How GeistM Can Help

At GeistM, our analysts are constantly monitoring industry trends and adjusting campaigns in real-time, ensuring they remain optimized and aligned with shifting dynamics.

With the new year upon us, there’s no better time to partner with a performance marketing agency like GeistM. Our expertise in navigating these rapid changes ensures your brand stays ahead of the curve during this critical time of year. Let’s make this season your most successful yet—contact us today!

Written by Nitanti Alur with insights from Matthew Whitaker and Cher Chen

Digital marketing is ever-changing, and understanding the mechanics behind Meta’s advertising metrics — like CPM, CPC, and CTR — can be the difference between a successful campaign and an unsuccessful one. 

If you’re reading this, you probably use these matrices every day. But in case you need a refresher, here’s a summary of what they mean: 

CPM

It stands for Cost Per Mille, or as we refer to it, Cost Per Thousand. It represents the cost marketers will pay for every thousand digital ad impressions. These impressions occur every time an ad is displayed on a user’s screen, regardless of whether they interact with it.

CPC

Cost Per Click determines how much we pay as advertisers for the ads placed on websites and social media based on the number of clicks the ads receive. This is also known as PPC (pay-per-click). 

CTR

Click-through rate, summarized by Investopedia, is “the percentage of individuals viewing a web page who view and then click on a specific advertisement that appears on that page. Click-through rates measure how successful an ad has been in capturing users’ attention. The higher the click-through rate, the more successful the ad has been in generating interest.”

Now that we have a slight refresher on key metrics, here are the CPM, CPC, and CTR rate trends that the GeistM analysts uncovered during Q3 of 2024: 

• Mid August 2024
• End August 2024
• Mid September 2024
• End September 2024
• How GeistM Can Help

Mid August 2024 (1st -15th)

Meta CPMs

Key Takeaways:

• GeistM analysts saw a 5% decrease in CPMs at the beginning of August
• The Food & Beverage vertical saw the most significant drop in CPMs at -25%
• The Sports & Supplements vertical saw the most considerable increase of 38%.

Meta CPCs

Key Takeaways:

• GeistM analysts noted an 11% decrease in CPCs
• The Fashion & Beauty vertical saw the most significant reduction at -22%
• The Sports & Supplements vertical saw the most considerable increase of 14%.

Meta CTRs 

Key Takeaways:

• During the 1st half of August, GeistM analysts identified a 6% decrease in CTRs overall
• The Sports & Supplements vertical saw the largest increase at 21%
• The Food & Beverage vertical encountered the largest CTR decrease at -26%.

Here’s what GeistM Senior Growth Analyst, Matthew, had to say regarding these changes, and his predictions for the remainder of August:

“I have noticed an ebb and flow pattern for CPMs, CPCs, and CTRs during Q2 and Q3. In one period (half a month), the metrics will all improve at once, and in the next period, they will all decline again, and vice versa. It’s less common (though it still happens) for metrics to move in the same direction for two periods in a row.

Prime Day has a major effect on CPMs and CPCs, seeing a jump in the metrics as we approach and go through the sale day and a large drop after the sale is over.

In terms of my predictions, Back-To-School efforts are moving into full swing now, which will likely cause an increase in CPMs during the second half of August.”

End August 2024 (16th – 31st)

Meta CPMs

Key Takeaways:

• GeistM Data Analysts saw a 9% increase in CPMs towards the end of August
• The Sports & Supplements vertical saw the biggest decrease in CPMs at -33%
• The Food & Beverage vertical saw the biggest CPM increase at 24%

Meta CPCs

Key Takeaways:

• GeistM Analysts found a 2% increase in CPC at the end of August
• The Sports & Supplements vertical saw the largest CPC decrease of -14%
• A 1% CPC increase was seen in the Food & Beverage vertical

Meta CTRs

Key Takeaways:

• By the End of August the GeistM Data Analysts noticed an 8% increase in CTRs
• The Food & Beverage vertical saw the largest CTR increase of 23%
• The largest decrease came from the Sports & Supplements vertical with -21%

Our Senior Growth Analyst, Matthew, shared his insights on these changes and his expectations for September. 

“CPMs and CPCs both increased. With the majority of Verticals seeing a sizable scale in spend, we noted an increase in all rates.

We need to keep an eye out on performance during Q4. Costs may rise around this fall season going into the Election Day period and we’ll see consumer spending rise as well with Black Friday Cyber-Monday Promo Period conversations.”

Mid September 2024 (1st -15th)

Meta CPMs

Key Takeaways:

• GeistM analysts noticed that CPMs remained stable in the first half of September
• The Sports & Supplements vertical saw the largest drop in CPMs at -14%
• The International vertical noted the biggest increase of 3%

Meta CPCs

Key Takeaways:

• An increase of 4% was seen in CPCs during the first half of September by the GeistM analysts
• The Home & Family vertical saw the largest decrease of -11%
• While the largest increase of +21% was seen by the Food & Beverage vertical

Meta CTRs

Key Takeaways:

• GeistM analysts saw CTRs decrease by -4% during the first half of September
• The Home & Family vertical saw the largest increase of 15%
• The Food & Beverage vertical encountered the largest decrease in CTRs of -19%

Here’s what our Growth Analyst, Cher Chen had to say about these shifts in trends and what might happen towards the end of September 

“CPMs and CPCs both increased slightly. 

The Moments to look out for heading into spooky season are Columbus Day, Halloween, Election Day period, Thanksgiving, Black Friday Cyber-Monday Promo Period. 

With many accounts starting to run promos & varying spend levels in October, it is essential to put spend where it’s most cost-efficient!”

End September 2024 (16th – 30th)

Meta CPMs

Key Takeaways:

• GeistM analysts noticed stable levels of CPMs in the second half of September
• The Health & Wellness vertical saw the largest drop in CPMs at -7%
• The Fashion & Beauty vertical noted the biggest increase, with +16% in CPMs

Meta CPCs

Key Takeaways:

• Our analysts noted an 11% increase in CPCs
• The Health & Wellness vertical noticed the largest decrease of -10%
• The Fashion & Beauty vertical had the most significant increase of +34%

Meta CTRs

Key Takeaways:

• We noticed an 11% decrease in CTRs at the end of September
• The Sports & Supplements vertical noticed the largest increase of 7%
• The latest decrease of -19% was noticed by the Food & Beverage vertical

Here’s what Mathew, our Senior Growth Analyst, had to say about these trend shifts and what we need to keep an eye out for in October. 

“Overall CPMs increased 0.91%, with the Fashion & Beauty vertical seeing the largest increase in PoP at 16%.

Moments to look out for heading into spooky season: Amazon Prime Day, Columbus Day, Halloween, Election Day period, Thanksgiving, Black Friday Cyber-Monday Promo Period.

Pro Tip: Don’t be afraid to over-communicate in Q4 to navigate all projects & decisions.”

GeistM Can Help You Tackle Fluctuating Rate Trends

At GeistM, our paid social marketing analysts closely monitor all metric trends and optimize your campaigns accordingly.

As we move further into the year, partnering with us could be your pivotal step towards mastering Meta’s advertising. Contact us today to learn how we can help you navigate the ever-changing landscape of Meta and beyond.

Written by Nitanti Alur with insights from Matthew Whitaker