The Power of Interactive Content: Boosting Engagement and Conversions
Interactive Content prompts users to actively engage with your content rather than passively view it. Whether a quiz, poll, or interactive video, this content strategy is a must-have for standing out in the crowded digital world.
What is the power of interactive content?
Interactive content pulls people in and puts them in the driver’s seat. This helps create a more dynamic and personalized feel to otherwise static content.
Not only does this active engagement boost retention, but it also leads to higher conversion rates and better brand recall.
One recent study found that interactive content leads to 5x more views and generates 52.6% higher engagement rates than static content.
Why are marketers using interactive content?
As marketers, we’re always on the hunt for strategies that deliver the strongest results. Interactive content drives higher engagement, increases time spent on sites, and helps consumers feel more seen — because visuals within content can make all the difference.
Marketers can also leverage interactive content to provide valuable insights into customer preferences. By including features like quizzes, you can learn more about what your customers truly care about — which can better inform you on where to focus efforts.
So, interactive content is truly a win-win. It prompts users to engage and helps marketers understand their audience better.
Examples of interactive content on the front end (ads, paid social, etc)
You may have never realized it, but social media feeds are filled with interactive content.
Creators and brands you follow often employ polls, quizzes, and image sliders in order to engage their audience and build a loyal community.
For example, on Instagram stories, there’s an option to include an open-ended Q&A feature where your followers can ask all their burning questions. You can then reply to these questions directly on your story, which helps to build trust and accountability for your community.
Interactive content can also help drive your upcoming product launches by asking consumers to vote on which flavor/colorway of your product they’d like to see next. This helps users feel as though they are a significant part of the process and can lead to more successful launches.
Another interesting way that brands utilize interactive content on socials is by creating custom branded filters and games. This is a fun strategy to build brand awareness and image without coming across as a direct ad.
Interactive content can be super simple as well. Asking an interesting question in your caption is an easy way to stimulate your comment section and boost engagement.
Examples of interactive content within content pieces (articles, websites etc)
Interactive content isn’t just limited to social feeds. It’s also embedded in articles, websites, and email marketing campaigns.
On websites, you can find interactive elements like calculators or quizzes that help users individualize their experience. For example, a skincare brand might offer a quiz to help users find the perfect product based on their skin type. A financial service company can include a payment calculator to help users instantly quantify their exact plan.
In blog posts or educational articles, marketers use interactive videos and infographics to make learning more engaging. Sometimes it’s easier for users to digest information through a dynamic map or chart that expands information when clicked. This keeps readers on the page longer and encourages them to explore other content.
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To Recap…
- Interactive Content involves users actively engaging with your content rather than passively viewing it.
- Interactive Content leads to higher engagement, conversions, and retention
- Interactive Content works well for both social media and within websites/blogs.
- There’s endless types of Interactive Content, and it can be simple to employ.
How GeistM Can Help
At GeistM, our in-house content and creative team specializes in developing interactive content for the front end, our publishers, and throughout our unique funnel. This dynamic approach allows readers and consumers to engage more deeply with products and services, offering a clearer understanding before making a purchase — enhancing the consumer journey.
Ready to see your brand stand out with interactive content? Contact us today, we can help!
