According to NeoMam studies, today we receive 5 times more information on a daily basis than we did in 1986. And, more alarmingly to the world of content marketing, on average, readers only read 28% of the words on a page per visit. How do you make your piece of content stand out among a sea of too much information? And more importantly, how do you make it have a lasting or at least, initial impression on a potential consumer? At GeistM, we have been using an increasing number of visual aids within and as content in the last few years, and have seen an overwhelming success across multiple platforms.