According to NeoMam studies, today we receive 5 times more information on a daily basis than we did in 1986. And, more alarmingly to the world of content marketing, on average, readers only read 28% of the words on a page per visit. How do you make your piece of content stand out among a sea of too much information? And more importantly, how do you make it have a lasting or at least, initial impression on a potential consumer? At GeistM, we have been using an increasing number of visual aids within and as content in the last few years, and have seen an overwhelming success across multiple platforms.
The Importance of Visuals in Sponsored Content
Between meetings, answering 100 emails a day, family and social engagements, more and more people want to be educated, but in as little time as possible. The modern human wants information in easy to digest, short increments. 2019 is all about getting to the point. Fast. So, in an age where people are more engaged than ever, yet doing less reading than ever before, how do you entice a potential consumer to click and read your article? And if you get them as to the page where the content is, how do you keep them engaged and educate them about your product, with the intent of pushing them to convert? The answer to both of those problems is through visual aids.