Could Influencers Be The Key To Great Marketing?

nitantialur

Written by nitantialur

  • Content
  • Performance Marketing

In today’s consumer-driven world, trust means everything. When making everyday purchases and investing in a product, it’s no wonder influencer marketing has become a priority for many brands. Unlike traditional marketing methods or celebrity endorsements, influencer marketing can boost brand awareness and reputation like no other can. 

A recent survey revealed that 93% of Marketing professionals have already initiated an influencer marketing strategy. So, it’s clear that a company like yours can’t wait any longer, or you could miss out on a potential competitive advantage. 

If your team is still unsure about influencer marketing, no worries, there’s time to catch up, and we’re here to help. 

What Is Influencer Marketing? 

Influencer marketing is when a company partners with an individual who’s viewed as an expert in their field in order to endorse services and products to the influencer’s dedicated and niche social following. 

Many studies show that influencer marketing will continue to grow through the end of the year and into 2023. Further proof of how critical this form of marketing is. One study, in particular, reveals that by 2023 more businesses will enrich their authentic connections with target audiences by appointing long-term brand ambassadors, aka partnering with influencers.

The trust bonds that influencers have built with their followers – and their coveted recommendations – serve as a form of social proof to your brand’s potential customers, making this such an effective strategy. 

Here are a few of the benefits: 

  1. Increases brand awareness
  2. Widens audience reach 
  3. Enhances content strategy
  4. Builds trust & authority
  5. Increases conversions

Influencer Marketing + GeistM = Your Advertising 

Influencers are here to stay, so now’s the time for your team to jump headfirst into influencer marketing. 

Not exactly sure where to start? That’s where GeistM can help. With an expansive network of publishers, influencers, and 100+ bloggers, we have the precise resources to help your business forge efficient strategies and innovative content that will amplify your brand and broaden your core audience.