The Best Ads Of Q2 2025, According To Marketing Experts
Welcome to the second quarterly roundup of GeistM’s Best Ads of 2025! After a strong start to the year, Q2 delivered even more bold ideas, fresh creative strategies, and unforgettable storytelling.
From refreshing product launches to unexpected satire, these campaigns captured our attention — and kept us talking.
You know the drill: Each month, our team votes on the most impactful ads we’ve seen, selecting the ones that push boundaries, resonate emotionally, and set a high bar for the industry.
Here are our top picks for the Best Ads of Q2 2025 — the standouts that defined the season.
Best Ads of April – May 2025
Best Ads – Honorable Mentions:
The Ordinary
This ad is brilliant because it uses a striking visual — a mountain of cash — to highlight the brand’s commitment to fair pricing. By rejecting celebrity endorsements, The Ordinary positions itself as transparent and consumer-first, showcasing their commitment to value and integrity.
Surreal Cereal
Similar to The Ordinary’s ad above, this ad for Surreal Cereal sidesteps expensive endorsement deals while still capturing attention. It uses the power of name recognition without actually using celebrities.
By featuring everyday people who happen to share names with global icons like Michael Jordan, Dwayne Johnson, and Ronaldo in their video, Surreal Cereal creates a humorous twist that’s memorable. The billboards quoting these “names” add a layer of satire, poking fun at traditional celebrity endorsements — which seems to be a trend at the moment!
It makes audiences do a double-take, talk, and share — everything great marketing is meant to do.
Best Ads of April – May: Runner Up
Lucky Energy Drink
This ad is another one that uses a loophole in a hilarious and refreshing way. By claiming to be the “#1 Energy Drink in New York*” and then immediately clarifying with the fine print “*On this truck,” it alludes to how brands often stretch the truth with flashy marketing claims. Like the Surreal Cereal campaign, it uses humor and honesty to stand out in a sea of exaggerated advertising — and that’s exactly what makes it so effective.
Best Ads of April – May: WINNER
Bebax Coffee
This post by Bebax Coffee is the winner of GeistM’s Best Ad Contest for April/May! The video features a mesmerizing shot of rich coffee being poured directly over an Instagram caption, creating a visual that blurs the line between the screen and reality. It’s a unique, eye-catching edit that stands out in a sea of generic reels. The coffee itself looks delicious, but it’s the crisp ASMR of it filling the glass that really pulls you in — you can almost smell it, feel the warmth, and instantly crave a sip.
Final Thoughts
Thanks for checking out our roundup of the best ads from April and May! Come back next month for another round of standout campaigns from 2025. Ready to take your next campaign to the next level? Get in touch with us today!
