
1st Person Vs. 3rd Person – Uncover Which Perspective Can Enhance Your Content
When it comes down to marketing, everyone knows that content is key. However, not many know the difference between 1st person and 3rd person narratives and which perspective can work better for content marketing efforts. Understanding the differences between...

Could Influencers Be The Key To Great Marketing?
In today's consumer-driven world, trust means everything. When making everyday purchases and investing in a product, it's no wonder influencer marketing has become a priority for many brands. Unlike traditional marketing methods or celebrity endorsements, influencer...

Content Is Key To Customer LTV
When it comes to consumers, one and done is not ideal. Marketers tend to place an emphasis on sales and large purchases, but the secret to consistent results lies in customer loyalty. LTV LTV, or lifetime value, refers to the total amount a single customer will spend...

Could Artificial Intelligence Hinder Creativity?
Artificial intelligence (AI) plays a significant role for many businesses as its tools streamline, mitigate, and automate their everyday operations. 2022 is set to be another year of AI advancements and breakthroughs, which means more than ever, enterprises everywhere...

Why You Should Consider OTT As Part Of Your Marketing Strategy
With the sheer amount of streaming services and video providers in the market, if you’re not using OTT, you’re not reaching your audience.

Are Super Bowl Ads Worth The Spend? Here Are The Best And Worst Commercials Of Super Bowl LVI
When it comes to watching a TV, viewers love to fast forward through the commercials, hence the rise of the streaming platforms. But the one time fans actually enjoy watching commercials is during the Super Bowl.
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Why More Networks Equal More Stability
20th Jan 2022 -
Why You Should Be Advertising on TikTok
06th Jul 2021 -
Why You Should Be Leveraging Google Discovery
16th Jun 2021 -
How To Leverage Content To Power Search Engine Marketing
28th Apr 2021 -
The Power Of Content For Brand Awareness
24th Feb 2021 -
Vaccine Marketing is Failing. Here’s Why.
26th Jan 2021 -
How Apple’s iOS 14 Will Change Facebook Ads Forever
26th Jan 2021 -
The Biggest Marketing Challenge In Human History
10th Dec 2020 -
GeistM Ranks #27 On Crain’s Fast 50
01st Dec 2020 -
Interview With Sameet Durg
22nd Nov 2020 -
Election Cycle Trends: CPMs & CPCs
16th Nov 2020 -
DTC 2.0: Navigating The Marketing Ecosystem in 2020
26th Oct 2020 -
Facebook Delays Phase-Out Of 28-Day Attribution Window
14th Oct 2020 -
GeistM Makes Adweek 100 List
12th Oct 2020 -
How Small Brands Can Beat the Holiday Blues
27th Sep 2020 -
The Coming Convergence of Brand and Direct Response
07th Sep 2020 -
August 2020 Inspiration & Insights: Noise
30th Aug 2020 -
Brands: “Your Content is Worth 2% Less in 2021”
18th Aug 2020 -
GeistM Makes Inc. 5000 List For 3rd Consecutive Year
16th Aug 2020 -
Why Lifecycle Marketing Will Replace The Sales Funnel
16th Jul 2020 -
How Video Is Re-Defining Digital Advertising
13th Jul 2020 -
How To Stay Productive & Sane WFH In Quarantine
20th May 2020 -
Facebook Reverses CBO Feature Mandate
26th Apr 2020 -
The Third Party Cookie Crumbles
16th Jan 2020 -
Clickbait Meet Your Match, Message Match
20th Oct 2019 -
GeistM Makes The Inc. 5000 List 2 Years In A Row
26th Sep 2019 -
Why People Engage With Sponsored Content
26th Sep 2019 -
Exclusive Interview With GeistM’s CTO, Michael Sprague
25th Sep 2019 -
The Importance of Visuals in Sponsored Content
24th Sep 2019 -
How To Foster Creative Thought From Your Team
16th Sep 2019