
How well do you know your Target Audience?
One of the first things a marketer learns in their career is that understanding your ‘Target Audience’ is a critical aspect of successful marketing efforts. No matter how innovative your strategies are, knowledge of your target group can decide the ultimate success or...

Are We In A Recession? If So, Reducing Digital Marketing Spend Is No Answer
When a recession comes along businesses and individuals face escalating interest rates and cost-of-living expenses. So most people protect their personal finances by drawing back on all non-essential expenditure. And because businesses rely heavily on...

The Importance Of CPA & The Difficulty Of Scaling
Two common goals shared by nearly every business? Acquiring new customers and continued growth. Aiming for a CPA that’s lower than your product or service costs should be the ultimate goal of your marketing strategy. This ensures that your enterprise is seeing...

Incrementality And What It Means For Your Ads
Knowing where your sales come from is critical. Even more valuable is knowing how much you should be spending on your ads. Differentiating between organic and paid media isn’t cut and dry. Not having clear information regarding your efforts can lead you to overspend...

Could Influencers Be The Key To Great Marketing?
In today's consumer-driven world, trust means everything. When making everyday purchases and investing in a product, it's no wonder influencer marketing has become a priority for many brands. Unlike traditional marketing methods or celebrity endorsements, influencer...

Content Is Key To Customer LTV
When it comes to consumers, one and done is not ideal. Marketers tend to place an emphasis on sales and large purchases, but the secret to consistent results lies in customer loyalty. LTV LTV, or lifetime value, refers to the total amount a single customer will spend...
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Could Artificial Intelligence Hinder Creativity?
06th Jul 2022 -
Why More Networks Equal More Stability
20th Jan 2022 -
Why You Should Be Advertising on TikTok
06th Jul 2021 -
Why You Should Be Leveraging Google Discovery
16th Jun 2021 -
How To Leverage Content To Power Search Engine Marketing
28th Apr 2021 -
The Power Of Content For Brand Awareness
24th Feb 2021 -
Vaccine Marketing is Failing. Here’s Why.
26th Jan 2021 -
How Apple’s iOS 14 Will Change Facebook Ads Forever
26th Jan 2021 -
The Biggest Marketing Challenge In Human History
10th Dec 2020 -
GeistM Ranks #27 On Crain’s Fast 50
01st Dec 2020 -
Interview With Sameet Durg
22nd Nov 2020 -
Election Cycle Trends: CPMs & CPCs
16th Nov 2020 -
DTC 2.0: Navigating The Marketing Ecosystem in 2020
26th Oct 2020 -
Facebook Delays Phase-Out Of 28-Day Attribution Window
14th Oct 2020 -
GeistM Makes Adweek 100 List
12th Oct 2020 -
How Small Brands Can Beat the Holiday Blues
27th Sep 2020 -
The Coming Convergence of Brand and Direct Response
07th Sep 2020 -
August 2020 Inspiration & Insights: Noise
30th Aug 2020 -
Brands: “Your Content is Worth 2% Less in 2021”
18th Aug 2020 -
GeistM Makes Inc. 5000 List For 3rd Consecutive Year
16th Aug 2020 -
Why Lifecycle Marketing Will Replace The Sales Funnel
16th Jul 2020 -
How Video Is Re-Defining Digital Advertising
13th Jul 2020 -
How To Stay Productive & Sane WFH In Quarantine
20th May 2020 -
Facebook Reverses CBO Feature Mandate
26th Apr 2020 -
The Third Party Cookie Crumbles
16th Jan 2020 -
Clickbait Meet Your Match, Message Match
20th Oct 2019 -
GeistM Makes The Inc. 5000 List 2 Years In A Row
26th Sep 2019 -
Why People Engage With Sponsored Content
26th Sep 2019 -
Exclusive Interview With GeistM’s CTO, Michael Sprague
25th Sep 2019 -
The Importance of Visuals in Sponsored Content
24th Sep 2019 -
How To Foster Creative Thought From Your Team
16th Sep 2019