7 Key Skills That Make You a Proficient Digital Marketer

7 Key Skills That Make You a Proficient Digital Marketer

In today's digital age, effective marketing strategies can make or break a business. With the vast online landscape and ever-evolving consumer behaviors, businesses must have proficient digital marketers on board. These skilled professionals possess unique abilities...

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How well do you know your Target Audience?

How well do you know your Target Audience?

One of the first things a marketer learns in their career is that understanding your ‘Target Audience’ is a critical aspect of successful marketing efforts. No matter how innovative your strategies are, knowledge of your target group can decide the ultimate success or...

The Top 5 Content Marketing Trends Of 2023

The Top 5 Content Marketing Trends Of 2023

The marketing world evolves at an incredibly high speed. As a business, keeping up with constant changes can be a challenge. Yet, in order to succeed, you must stay ahead of your competition.  From social media marketing to SEO, there are tons of new trends to...

The Importance Of Images – UGC Vs. Professional Photos

The Importance Of Images – UGC Vs. Professional Photos

Many brands like yours are discovering precisely why User-Generated Content has become such a huge part of paid advertising. UGC has helped many companies reach an untapped market and drive further success. If you aren’t sure what UGC (User-Generated Content) is or if...

5 Data-Backed Holiday Marketing Tips For 2022

5 Data-Backed Holiday Marketing Tips For 2022

With the holiday season in full force, it’s time to get real. If you want to bring in new customers and finish the year strong, you need a high-level holiday marketing strategy that’s set up for success.  However, holiday marketing can be a real pain. Where...

The Importance Of CPA & The Difficulty Of Scaling

The Importance Of CPA & The Difficulty Of Scaling

Two common goals shared by nearly every business? Acquiring new customers and continued growth.  Aiming for a CPA that’s lower than your product or service costs should be the ultimate goal of your marketing strategy. This ensures that your enterprise is seeing...

Incrementality And What It Means For Your Ads

Incrementality And What It Means For Your Ads

Knowing where your sales come from is critical. Even more valuable is knowing how much you should be spending on your ads. Differentiating between organic and paid media isn’t cut and dry. Not having clear information regarding your efforts can lead you to overspend...

Could Influencers Be The Key To Great Marketing?

Could Influencers Be The Key To Great Marketing?

In today's consumer-driven world, trust means everything. When making everyday purchases and investing in a product, it's no wonder influencer marketing has become a priority for many brands. Unlike traditional marketing methods or celebrity endorsements, influencer...

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