The Importance Of CPA & The Difficulty Of Scaling

The Importance Of CPA & The Difficulty Of Scaling

Two common goals shared by nearly every business? Acquiring new customers and continued growth.  Aiming for a CPA that’s lower than your product or service costs should be the ultimate goal of your marketing strategy. This ensures that your enterprise is seeing...

Incrementality And What It Means For Your Ads

Incrementality And What It Means For Your Ads

Knowing where your sales come from is critical. Even more valuable is knowing how much you should be spending on your ads. Differentiating between organic and paid media isn’t cut and dry. Not having clear information regarding your efforts can lead you to overspend...

Could Influencers Be The Key To Great Marketing?

Could Influencers Be The Key To Great Marketing?

In today's consumer-driven world, trust means everything. When making everyday purchases and investing in a product, it's no wonder influencer marketing has become a priority for many brands. Unlike traditional marketing methods or celebrity endorsements, influencer...

Content Is Key To Customer LTV

Content Is Key To Customer LTV

When it comes to consumers, one and done is not ideal. Marketers tend to place an emphasis on sales and large purchases, but the secret to consistent results lies in customer loyalty. LTV LTV, or lifetime value, refers to the total amount a single customer will spend...

Could Artificial Intelligence Hinder Creativity?

Could Artificial Intelligence Hinder Creativity?

Artificial intelligence (AI) plays a significant role for many businesses as its tools streamline, mitigate, and automate their everyday operations. 2022 is set to be another year of AI advancements and breakthroughs, which means more than ever, enterprises everywhere...

Why More Networks Equal More Stability

Why More Networks Equal More Stability

Diversifying networks has never been more important for marketers. Phones are loaded with apps all offering something the others don’t: pictures, words, stories, and movies.

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