Artificial intelligence (AI) plays a significant role for many businesses as its tools streamline, mitigate, and automate their everyday operations.

2022 is set to be another year of AI advancements and breakthroughs, which means more than ever, enterprises everywhere will be looking to make the most of this powerful tech.

According to a report by SEMRush, 75% of executives fear going out of business within five years if they don’t learn to correctly scale AI.

With AI predicted to continue to rapidly evolve, the question becomes, will enterprises learn to harness this technology to inspire their creative workforce, or will the augmentation hinder creativity altogether?

Is AI Creative?

When it comes to AI technology, it’s clear we’ve barely scratched the surface of what this powerful tech is capable of augmenting and streamlining.

While AI advancements mean streamlined productivity for businesses many wonders if and when AI will become creative.

Organizations like OpenAI have made strides in creative AI and currently have developed two AI models called DALL·E and CLIP that combine language and images to generate new visual designs.

Still, AI and Machine Learning (ML) experts don’t expect AI technology to grasp creativity all on its own any time soon. Senior Vice President of Hybrid Cloud and Director of IBM Research, Arvind Krishna, spoke on the subject and said, “I think teaching AI what’s melodic or beautiful is a challenge of a different kind since it is more subjective, but likely can be achieved … Now, if you ask it to create something beautiful from scratch, I think that’s certainly a more distant and challenging frontier.”

Creatives won’t be replaced by AI tech anytime soon but will be working alongside AI.

The goal should be to leverage AI to advance creativity, leading to innovation and success, rather than to focus on augmenting talent completely or ignoring it altogether.

Not to mention that a recent Forrester study has revealed that AI technology has can help empower unconventional thinking and help foster a cooperative mindset for creative teams and make for better collaboration.

How To Successfully Leverage AI In Creative Spaces

  • Streamline operations: Hand over as many of your creatives’ mundane, day-to-day tasks to AI and free up some of their days to focus on being more productive on important responsibilities and projects.
  • Remain independent: Train employees to manually execute certain business processes even if you have automated them. Creatives shouldn’t be dependent on AI automation, or else things may be overlooked and cause issues later on.
  • Utilize personalized data: Use AI to uncover exactly what your audiences are asking and looking for through predictive data on the consumer to personalize creative offerings.

If you learn to use emerging AI and ML technologies to your advantage, you won’t have to worry about it negatively impacting your creative teams.

Now is the time to start focusing on how your human workforce and AI integrations can join together for creative ideas and solutions that can take your advertising to the next level and secure your success for the year.