nitantialur

Written by nitantialur

nitantialur writes about marketing, media, and growth strategies at GeistM. Passionate about connecting brands with people through powerful content.

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Post-Black Friday Strategy: How to Maintain Momentum and Drive Continued Sales poster
  • Performance Marketing

Post-Black Friday Strategy: How to Maintain Momentum and Drive Continued Sales

Black Friday and Cyber Monday mark the peak of the retail calendar—a global shopping frenzy driven by flash sales, limited-time deals, and heightened consumer urgency. Brands spend months preparing every promotion, creative, and email to capture their share of the spending surge. But once the dust settles, a familiar challenge emerges: sales drop off sharply. […]
Q4 2025 Digital Ad Rate Trends: Insights to Maximize Your Year-End Campaigns poster
  • Rate Trends

Q4 2025 Digital Ad Rate Trends: Insights to Maximize Your Year-End Campaigns
As we move into Q4, marketers face a pivotal moment; this isn’t just “the season of sales,” it’s the season of?decisive impact. After the momentum built in Q3, consumers are gearing up for final?year decisions, including gift shopping, subscription renewals, year?end upgrades, and more. Digital ad landscapes are shifting accordingly — costs, click rates, and […]
How to Avoid Common Black Friday Marketing Pitfalls poster
  • Performance Marketing

How to Avoid Common Black Friday Marketing Pitfalls
Black Friday is a massive opportunity for brands, allowing them to drive sales volume unseen at any other time of year. The shopping holiday can also be a minefield of common marketing mistakes that can result in huge losses in potential profit. Whether brands wait until it’s too late to start their Black Friday campaigns, […]