nitantialur

Written by nitantialur

nitantialur writes about marketing, media, and growth strategies at GeistM. Passionate about connecting brands with people through powerful content.

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1st Person Vs. 3rd Person – Uncover Which Perspective Can Enhance Your Content poster
  • Content

1st Person Vs. 3rd Person – Uncover Which Perspective Can Enhance Your Content

When it comes down to marketing, everyone knows that content is key. However, not many know the difference between 1st person and 3rd person narratives and which perspective can work better for content marketing efforts.  Understanding the differences between these two perspectives can help your business make an informed decision about which one to use. […]
Q4 2025 Digital Ad Rate Trends: Insights to Maximize Your Year-End Campaigns poster
  • Rate Trends

Q4 2025 Digital Ad Rate Trends: Insights to Maximize Your Year-End Campaigns
As we move into Q4, marketers face a pivotal moment; this isn’t just “the season of sales,” it’s the season of?decisive impact. After the momentum built in Q3, consumers are gearing up for final?year decisions, including gift shopping, subscription renewals, year?end upgrades, and more. Digital ad landscapes are shifting accordingly — costs, click rates, and […]
Post-Black Friday Strategy: How to Maintain Momentum and Drive Continued Sales poster
  • Performance Marketing

Post-Black Friday Strategy: How to Maintain Momentum and Drive Continued Sales
TLDR: Black Friday brings a major surge in traffic, and what you do next determines whether that spike becomes sustained growth. Three levers drive continued momentum: retargeting high-intent shoppers, encouraging repeat purchases, and using trusted editorial content. Brands that extend their BFCM strategy into December and Q1 see stronger ROAS, better retention, and higher LTV. […]
Proven Methods to Leverage Lending Trends for Digital Marketing Success poster

Proven Methods to Leverage Lending Trends for Digital Marketing Success
Why Lending Trends Matter in the Digital Marketing Arena In the fast-paced world of digital marketing, staying ahead means recognizing and adapting to emerging patterns across industries. One area that’s increasingly influencing marketing strategies is the financial sector, particularly the rise of alternative lending solutions. As businesses and consumers alike seek flexible funding options, digital […]