nitantialur

Written by nitantialur

nitantialur writes about marketing, media, and growth strategies at GeistM. Passionate about connecting brands with people through powerful content.

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Q4 2025 Digital Ad Rate Trends: Insights to Maximize Your Year-End Campaigns poster
  • Rate Trends

Q4 2025 Digital Ad Rate Trends: Insights to Maximize Your Year-End Campaigns

As we move into Q4, marketers face a pivotal moment; this isn’t just “the season of sales,” it’s the season of?decisive impact. After the momentum built in Q3, consumers are gearing up for final?year decisions, including gift shopping, subscription renewals, year?end upgrades, and more. Digital ad landscapes are shifting accordingly — costs, click rates, and […]
How to Avoid Common Black Friday Marketing Pitfalls poster
  • Performance Marketing

How to Avoid Common Black Friday Marketing Pitfalls
Black Friday is a massive opportunity for brands, allowing them to drive sales volume unseen at any other time of year. The shopping holiday can also be a minefield of common marketing mistakes that can result in huge losses in potential profit. Whether brands wait until it’s too late to start their Black Friday campaigns, […]