Meta 101: Analysing and Interpreting Ad Performance Metrics
Master Meta Ads metrics with our simple guide to CTR, ROAS, CPA & more—turn data into profitable campaigns.
UGC 101: Future Trends in UGC and How to Stay Ahead
Discover the future of UGC and how GeistM helps brands stay ahead with authentic, tech-driven content strategies.
The Top 5 Strategies for Lowering CAC Without Sacrificing Quality
Discover 5 proven strategies to lower CAC, boost ROI, and scale growth without sacrificing customer quality.
- Content
How to Avoid Content Fatigue and Keep Your Marketing Campaigns Fresh
Keep your marketing campaigns fresh with strategies to fight content fatigue and boost engagement.
Retention vs. Acquisition: Where Should Your Marketing Dollars Go?
Discover how to balance customer retention and acquisition to maximize growth, ROI, and long-term brand success.
- Rate Trends
Q3 Meta Ad Trends: What Marketers Need to Know About Performance This Season
Explore Q3 CPM, CPC, and CTR trends as seasonal demand returns. Key insights for smarter digital ad strategy.
- Creative
UGC 101: Strategies to Leverage User-Generated Content Across Every Marketing Channel
Master UGC across social, email, web & IRL. Build trust, boost reach & drive conversions with authentic, creator-powered content.