Unlocking Scalable Growth with Data-Driven Content Campaigns

Unlocking Scalable Growth with Data-Driven Content Campaigns poster
  • Cost Efficiency
  • Custom Content
  • Higher Engagement
  • Scalable Growth
  • Subscriber Growth
A leading baby care brand was seeing elevated cost-per-acquisition (CPA) rates as it looked to expand its existing customer base. Working closely with the brand, we shifted our audience segmentation strategy to focus on net new subscribers — and paired it with a content-driven approach to efficiently reach new audiences on paid social channels.

Key Insights in Numbers:

35%

Decrease HoH (half-over-half)

CPA

53%

Increase HoH

Subscriptions generated

41%

Increase HoH

Click-through rate

63%

YoY

Strategic partnership scale

The Challenge:

The brand leveraged performance-driven content through GeistM to extend its reach and tap into net new audiences. The primary goal was to acquire net new customers at a significantly lower cost by refining targeting and evolving the creative approach.

Our Approach:

The GeistM team modified its audience segmentation and targeting strategy to prioritize net new audiences and improve visibility into who was being served ads — and who wasn’t.

From there, a variety of persona-based content was developed, each crafted to resonate with distinct audience segments. We included celebrity-endorsed angles, skeptical-parent personas, and compelling “reasons why” listicles. This enabled deeper engagement and more relevant messaging across the funnel.

To further scale performance, we launched Catalogue campaigns that integrated these content assets. This enabled broader creative experimentation and more personalized ad delivery, which contributed to better click-through rates and ultimately more efficient acquisition.

Results:

  • Lowered CPA: Achieved a 35% decrease in CPA HoH 
  • Improved Growth Metrics: Saw a 53% increase in a key performance indicator HoH.
  • Increased Engagement: 41% increase in CTR (HoH) through refined messaging and content design.

Disclaimer: The images included in this case study are for illustrative purposes only and do not depict the actual client or their materials.

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