Marketers on Zoom Drinking Wine

Welcome to our series, "Marketers on Zoom Drinking Wine!". We created this series to help give viewers an inside glimpse to our team of industry experts, insights into the MarTech and marketing industries, and of course, wine recommendations from our sister company, Lot18.

Episode 5, Jon Adams

Uploaded 5 Feb, 2021

About

Jon Adams, Founder and CEO of Adams + Taylor, talks with us about how to survive as a boutique agency in a pandemic world, the importance of family in running your business, and what's next for California Winemakers over a bottle of Napa Valley Red Wine.

All Episodes
  • Newest Episodes
  • Oldest Episodes

Episode 5, Jon Adams

Jon Adams, Founder and CEO of Adams + Taylor, talks with us about how to survive as a boutique agency in a pandemic world, the importance of family in running your business, and what's next for California Winemakers over a bottle of Napa Valley Red Wine.

Episode 4, Bill Oberlander

Bill Oberlander, CEO of Oberland Agency, talks about purpose-driven branding, “purpose-washing” vs authenticity, the Blue Man Group, and Man’s Search for Meaning over a bottle of Russian River chardonnay. 0:35 - Appellation vs. Appalachian 1:40 - Bill Oberlander 2:05- Purpose-driven marketing 2:24 - CPG company eliminating plastics from their products 2:44 - Consumer consciousness on the rise 3:31- Small brands are winning by connecting at the values level 8:30 - Being purpose-driven is an investment 5:34 - Benneton AIDS awareness ad 6:05 - Kenneth Cole 7:02 - "Purpose is the next digital" 8:40 - Is purpose-driven branding here to stay? 9:28 - Bill's Superbowl predictions 9:41 - Ad industry response to Black Lives Matter 11:23 Nature Conservancy and humanitarian issue 13:40 - Should corporations be setting the values table for society? 14:01 - P&G's 'The Look' vs 'The Talk' 21:53 - Is purpose driven marketing for everyone? 25:25 Purpose-driven marketing 26:00 - "Purpose-washing" 26:33 - Cargill 28:40 - Working with "bad guys" vs. "good guys" 31:06 - Vaccine marketing 34:36 - Helping smaller brands find their purpose 36:00 - The Blue Man Group 29:30 - Man's Search for Meaning, by Victor Frankl 30:00 - Why Bill started his agency 31:26 - "Those who have a 'why' to live can bear with almost any 'how.'" 33:33 - How Bill got into wine

Episode 3, Brian Morrissey

Brian Morrissey, former CEO of Digiday, talks about throwing rocks at baboons at a winery in South Africa, his three biases, “p-commerce,” and narrative vs. truth over a bottle of Cabernet Franc. 5:02 - Boyer self intro 1:40- Why Cabernet Franc? 1:55 - Baboons eating grapes 2:47 intro...what the show is about 3:42 Brian Morrissey & Internet advertising industry 4:46 Newsletter & Three biases 5:55 1st biases 7:19 peanut butter manifesto 8:29 - b2b v b2c, big co's losing market share 10:46 Dr.Squatch 11:14 P-commerce 12:11 Drinking Pig BBQ 13:59 Dollar Shave Club 14:32 they're all media brands 14:47 21 Seeds 15:56 2nd biases 20:58 versions of the truth 23:30 NYTimes 24:40 trust in institutions, the natural constituent 28:35 truth vs narrative truth 30:10 9/11 running numbers on risk 33:50 vaccine marketing 37:50 3rd biases 38:00 quantity vs.quality 39:40 wine algorithms

Episode 2, Kat Hantas

Kat Hantas, CEO and Co-Founder of 21 Seeds Tequila, talks about her experiences as a female founder in a male-dominated industry and the power of authentic storytelling over a glass of Grapefruit-Hibiscus infused tequila. 1:20 Doctor recommends Blanco Tequila 2:20 How to market 21 seeds? 2:56 Making the switch from Wine to Tequila 4:36 Aged Tequila 5:40 The Tequila Landscape 6:13 Flavor profiles 7:05 Alcohol Trend 7:58 How Tequila is usually marketed 9:40 Performance marketing 10:42 How are you gonna sell a bottle of 21 seeds? 11:15 Oprah's list of favorites 11:42 Influencer marketing 12:56 CrossFit 13:10 Authenticity & personal experience 14:32 Knowing your customer 15:20 Building brand awareness 15:48 Napster, Spotify, and Apple Music 17:10 Whiteclaw 19:15 How do women shop for wine? 22:15 Tequila tasting 22:40 Cucumber jalapeno 23:46 Valencia Orange

Episode 1, Sameet Durg

Our first interview in the series "Marketers on Zoom Drinking Wine." This first episode is with Sameet Durg, Co-Founder and COO, interviewed by Andrew Smith, SVP of Senior Partnerships, and joined by Kevin Boyer, the President of Lot18/Tasting Room. Listen in to learn about the history of GeistM, insights into the future of the industry, and wine recommendations from Tasting Room. GeistM is a leading content MarTech platform, with clients ranging from hyper-growth startups to Fortune 500 businesses. Our clients rely on us to drive high LTV customers and users on a performance benchmarked basis. We work side by side to any internal acquisition efforts you may currently be running and add a layer of scale by leveraging our proprietary technology and large publisher network. Visit our website so we can help you tell your story!